
Maximizing your social media ROI takes a coordinated effort building from blueprinting, creating KPIs, monitoring, and tweaking social media actions.
at the Intersection of Marketing and Social Media

Maximizing your social media ROI takes a coordinated effort building from blueprinting, creating KPIs, monitoring, and tweaking social media actions.

Why you should care about service quality? Service quality is one way — probably to most universal way — customers evaluate your business. Even if you sell products — like cars — service aspects exist and may even dominate customer evaluations of your business. In marketing, this fact is termed Service Dominant Logic. When customers [...]
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I'm an Associate Professor of Marketing at Howard University and the Associate Editor of the European Journal of Marketing for Social Media and Internet Marketing. I manage Hausman and Associates, a full-service marketing firm operating at the intersection of marketing and social media. We provide marketing strategy, branding, feasibility studies, market research, and a variety of other marketing programs to mid-sized and large businesses.
I hold a PhD in Marketing from USF. I live in Alexandria with my 3 kids, 2 dogs, and 3 cats.
If you enjoy my posts, you might also check out my articles in Social Media Mags and on Business2Community website Read More…

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