Maximize Your Social Media ROI: Adapting Service Blueprints

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Maximizing your social media ROI takes a coordinated effort building from blueprinting, creating KPIs, monitoring, and tweaking social media actions.

A Guide to Service Quality

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Why you should care about service quality? Service quality is one way — probably to most universal way — customers evaluate your business.  Even if you sell products — like cars — service aspects exist and may even dominate customer evaluations of your business.  In marketing, this fact is termed Service Dominant Logic.  When customers [...]

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