The Local Marketing Rip-Off

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Beware of local marketing companies ripping off small businesses by listing them in online directories. Here are some better uses of that money.

7 Things You Thought You Knew About Content Marketing Were Wrong!

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Content marketing is rapidly becoming SEO. But, many things you thought you knew about content marketing strategy were wrong. Here are my top 7.

4 Steps to Optimize Content Marketing Strategy

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Do you optimize content marketing to achieve your goals? Here’s a 4-step process you can use alone or with SocialEars.

What You Need To Know About Google Hummingbird

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Introduced quietly a few months ago, Google’s Hummingbird shouldn’t scare you away.

B2B Content Marketing: What to Expect in 2014

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Content marketing is a word I never heard a year ago, but changes to the Google Algorithm mean firms have few quivers in their arsenal to attract visitors to their sites. Gone are the days of black hat SEO where firms used trickery, bought backlinks, and keyword loaded their content until it was useless. And, […]

5 SEO Strategies for Getting Found Online

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Every time I talk to clients or students about SEO (Search Engine Optimization), I see their eyes glaze over and just know they aren’t understanding what I’m talking about. So, when I ran across the infographic, I thought it would help build greater understanding of how to get found online. First, let’s talk about SEO […]

9 Essential of Content Marketing

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What do you need to know in building your content marketing strategy?

A Content Marketing Framework: A Consumer Decision-Making Approach

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Your content marketing strategy should mirror the consumer decision-making process. To optimize your ROI, focus on the entire process rather than just the purchase stage.

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