at the Intersection of Marketing and Social Media
Facebook Posts It’s really hard to ignore Facebook in your social media marketing strategy. With over 1 Billion users spending over 10 BILLION minutes per day on Facebook – a whopping 12 1/2 minute per users. But, do you know how to optimize your Facebook ROI by crafting a killer Facebook post? Well, here’s your [...]
You’ve probably heard a lot of buzz recently about the huge impact of video content on social media marketing success. Video content is SO successful, because visitors LOVE visual content. So, today, I’m going to share some secrets of how to create video content that rocks your social media marketing. OK, so I’m NOT an [...]
SEO has evolved a lot over the last couple of years. Sure, Google makes little tweaks to the algorithm driving SEO all the time, but recent Panda and Penguin updates really changed the whole nature of SEO; penalizing a number of high profile sites for keyword loading and other shady SEO tactics. And, SEO is [...]
Social media strategy 3 dreaded words. Mainly because designing a winning social media strategy isn’t fun and it isn’t easy. And, creating winning strategy takes a lot of experience, skill, and extensive knowledge of the opportunities, challenges, and measures of success surrounding your particular tactics — in this case social media marketing. Look at this [...]
Doing social media marketing right takes a lot of time and organization. And, many of us have other jobs or responsibilities, so spending all day posting and updating and engaging and THANKING just isn’t possible. Yet, you need consistency if you’re going to grow your social media networks and improve your ROI (Return on Investment) [...]
Deciding on a theme for your new blog can be an adventure — it’s certainly one of my favorite parts of building a new blog. But, before you rush out to look at cool designs, map out what your blog should look like and what you’re going to put in it. Finding a WordPress theme [...]
SEO for Beginners: What is SEO? SEO is an acronym for Search Engine Optimization. Another term you’ll hear a lot in this area is SERPs, which stands for Search Engine Results Page. The reason SEO translates into profit is that consumers will normally select links on the first page of the results — commonly the [...]
Google continues its quest to provide searchers the most relevant results (and anger SEO and site managers who make a living avoiding these efforts) with its new Penguin update. And, just like the Panda update last year, people aren’t happy. Here’s what Rand Fishkin of SEOMoz (a premier SEO provider) has to say: It’s done [...]
MARKETING as we know it is dead — long live the new age of marketing. In a recent survey of nearly 2000 CMO’s, IBM uncovered 4 marketing game changers — changes in the environment around marketing requiring massive changes in the way we now do marketing. Marketing Game Changers As you can see, CMO’s identified [...]
A recent survey by Awareness provides insights into the challenges and opportunities for social media marketing in businesses. The survey asked CMOs, marketing managers, and social media managers from corporations about their plans for social media marketing in 2012 and social media marketing challenges they face. Challenge 1 – Not Enough Resources Money and people [...]
I hold a PhD in Marketing from USF. I live in Alexandria with my 3 kids, 2 dogs, and 3 cats.
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