Is Your Content Marketing Working? Integration is the answer!

optimize content marketing

A year ago, you never heard the term content marketing. Now, it’s almost a trending topic on Twitter because so much of the conversation has shifted from SEO to content marketing. Yet, I’m getting a string of clients from other firms who’ve decided content marketing just doesn’t work. And, in the hands of amateurs, it […]

B2B Content Marketing: What to Expect in 2014

content marketing

Content marketing is a word I never heard a year ago, but changes to the Google Algorithm mean firms have few quivers in their arsenal to attract visitors to their sites. Gone are the days of black hat SEO where firms used trickery, bought backlinks, and keyword loaded their content until it was useless. And, […]