scarcity - Hausman Marketing Letter

Weapons of Influence: Motivate for Money

July 24, 2012 by Angela Hausman, Ph. D. 4 Comments

Influence is the grease that makes your marketing work. Using the weapons of influence to market your brand is critical – it motivates your network to share your message; it motivates folks to buy your products; it even impacts how people FEEL about your product. As I was writing my book, Social Media Marketing: The [...]

Filed Under: Marketing Strategy, Social Marketing Tagged With: authority, Cialdini, consistency, Hausman and Associates, influence, liking, reciprocity, scarcity, social proof

6 Weapons of Influence in Social Media

August 24, 2011 by Angela Hausman, Ph. D. 1 Comment

A couple of weeks ago I discussed the first 3 weapons of influence and today I’d like to talk about the last 3 weapons of influence you should use to convert visitors to your social media platforms, encourage fans and followers to share your social media content, and build your community. As I’ve said before, [...]

Filed Under: Ask a Marketing Expert, Facebook Business Marketing, Google+, Marketing Strategy, Social Marketing Tagged With: ask a marketing expert, authority, brand, brand image, Cialdini, convert, influence, liking, Quora, scarcity, social media, Social network

Marketing Strategy: Is Impersonal Influence Ethical

August 2, 2010 by Angela Hausman, Ph. D. 9 Comments

Today, we are talking about impersonal influence as part of your marketing strategy. Influence strategies including product cues, pricing cues, brand cues, scarcity and follow the leader are discussed. Finally, we discuss the ethics of these strategies.

Filed Under: Marketing Strategy Tagged With: advertising, advertising to children, brand, children's advertising, consumer attitudes, consumer behavior, consumers, culture, cultures, economists, ethical, ethics, impersonal influence, influence, Influence: The Psychology of Persuasion, Kent Monroe, marketing, Marketing Strategy, McDonalds, permium pricing, price, pricing strategy, product cues, psychological pricing, quality, research, Robert Cialdini, scarcity, semiotics, signs, social influence, utility maximizers

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Here’s A Little About Me!

I'm an Associate Professor of Marketing at Howard University and the Associate Editor of the European Journal of Marketing for Social Media and Internet Marketing. I manage Hausman and Associates, a full-service marketing firm operating at the intersection of marketing and social media. We provide marketing strategy, branding, feasibility studies, market research, and a variety of other marketing programs to mid-sized and large businesses.

I hold a PhD in Marketing from USF. I live in Alexandria with my 3 kids, 2 dogs, and 3 cats.

If you enjoy my posts, you might also check out my articles in Social Media Mags and on Business2Community website Read More…

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Weapons of Influence: Motivate for Money

6 Weapons of Influence in Social Media

Marketing Strategy: Is Impersonal Influence Ethical

FREE Marketing Tips from Hausman Marketing Letter

What others are saying about Hausman Marketing Letter

Find us on your favorite social network

Google Pages for Business – Check it Out !

Here’s A Little About Me!

Share with us on our Facebook Page

Categories:

Topics

Check us out on Google+

Top Posts & Pages

Copyright

Blogroll

Notice to readers