Social media intelligence closes the loop — leading to effective strategic decision-making. But, you need BOTH social media intelligence and social media analytics.
Businesses are using social media marketing to support a number of organizational goals, such as: Bringing traffic to their website Increasing brand awareness Building stronger customer relationships Lead generation Decreased Marketing Expenses Despite the positive impact respondents report from using social media, about 1/2 of all firms feel using social media hasn’t increased sales! And, […]
Here’s this weeks batch of marketing jobs. If you’re a Howard University marketing student, please register at CPD (Center for Professional Development) for an interview. If you’re not a Howard University student, you may still apply through the corporation’s HR department. Good luck and let me know how these interviews work out. Internships & Part […]
Remember a few weeks ago … the invitation only press conference where Mark Zuckerberg introduced Facebook enhanced messaging (email) to thunderous acclaim from the traditional media and thousands of terabytes of blog coverage. I signed up to get my new @Facebook.com email address almost before the Facebook press conference was over. But, alas, no @facebook.com yet.
Part worths, the outcome of conjoint analysis, tell firms how much consumers are willing to spend for each feature they’re considering adding to their brand. Part worths also tell a firm if consumers are willing to exchange one feature for another.
Social media is an increasingly widespread tactic to achieve marketing goals. But, like a hammer, its only good at some things and to be effective social media needs to be part of a larger marketing strategy that uses other tactics, as well. Integrating across these marketing tactics is critical for success.