at the Intersection of Marketing and Social Media
Here’s this weeks batch of marketing jobs. If you’re a Howard University marketing student, please register at CPD (Center for Professional Development) for an interview. If you’re not a Howard University student, you may still apply through the corporation’s HR department. Good luck and let me know how these interviews work out. Internships & Part [...]
So, you’ve got your social media marketing strategy in place and have started working on posts and updates and doing all the things outlined in your social media marketing strategy plan. You’re busy engaging customers, writing great content, and sharing across multiple social platforms, but nothing seems to be happening to your bottom line ! [...]
Part worths, the outcome of conjoint analysis, tell firms how much consumers are willing to spend for each feature they’re considering adding to their brand. Part worths also tell a firm if consumers are willing to exchange one feature for another.
As economic times have strained purse strings in organizations, you hear the word accountability bandied around more and more. Before adding anything to a marketing strategy plan, its ability to produce tangible, quantifiable results is required.
I hold a PhD in Marketing from USF. I live in Alexandria with my 3 kids, 2 dogs, and 3 cats.
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