Here’s this weeks batch of marketing jobs. If you’re a Howard University marketing student, please register at CPD (Center for Professional Development) for an interview. If you’re not a Howard University student, you may still apply through the corporation’s HR department. Good luck and let me know how these interviews work out. Internships & Part [...]
Remember a few weeks ago … the invitation only press conference where Mark Zuckerberg introduced Facebook enhanced messaging (email) to thunderous acclaim from the traditional media and thousands of terabytes of blog coverage. I signed up to get my new @Facebook.com email address almost before the Facebook press conference was over. But, alas, no @facebook.com yet.
Part worths, the outcome of conjoint analysis, tell firms how much consumers are willing to spend for each feature they’re considering adding to their brand. Part worths also tell a firm if consumers are willing to exchange one feature for another.
Social media is an increasingly widespread tactic to achieve marketing goals. But, like a hammer, its only good at some things and to be effective social media needs to be part of a larger marketing strategy that uses other tactics, as well. Integrating across these marketing tactics is critical for success.
Now, instead of the 4 P’s, Hoffman and Fodor contend the 4 C’s are critical for engagement in social media — connections, creation, consumption and control. This shift requires a change in the way normal marketing metrics are collected and evaluated — especially ROI.
As economic times have strained purse strings in organizations, you hear the word accountability bandied around more and more. Before adding anything to a marketing strategy plan, its ability to produce tangible, quantifiable results is required.
Social marketing is an evolving art form created by the confluence of marketing, journalism, design, and just plain people. One area lagging in this development is a strategic view of how elements fit together and how they create success for the brand.