Using Social Media For … Sales?

social media analytics

Businesses are using social media marketing to support a number of organizational goals, such as: Bringing traffic to their website Increasing brand awareness Building stronger customer relationships Lead generation Decreased Marketing Expenses Despite the positive impact respondents report from using social media, about 1/2 of all firms feel using social media hasn’t increased sales! And, […]

Marketing Jobs: Proctor & Gamble, Coca-Cola, and Unilever

price

Here’s this weeks batch of marketing jobs. If you’re a Howard University marketing student, please register at CPD (Center for Professional Development) for an interview. If you’re not a Howard University student, you may still apply through the corporation’s HR department. Good luck and let me know how these interviews work out. Internships & Part […]

How To Monitor Social Media Strategy: Analytics

growth of start-ups relies on effective marketing

So, you’ve got your social media marketing strategy in place and have started working on posts and updates and doing all the things outlined in your social media marketing strategy plan.  You’re busy engaging customers, writing great content, and sharing across multiple social platforms, but nothing seems to be happening to your bottom line !  […]

Marketing Skills, Microsoft Job Search Advice, and Social Listening

Today, we had a very active discussion on Ask a Marketing Expert regarding marketing skills and whether there should be a certification to ensure marketers have the skills necessary to effectively represent their clients and firms. This brought a significant discussion of how marketers can demonstrate their expertise.

Today, we had a very active discussion on Ask a Marketing Expert regarding marketing skills and whether there should be a certification to ensure marketers have the skills necessary to effectively represent their clients and firms. This brought a significant discussion of how marketers can demonstrate their expertise.

Facebook Email and the Law of Scarcity

Remember a few weeks ago … the invitation only press conference where Mark Zuckerberg introduced Facebook enhanced messaging (email) to thunderous acclaim from the traditional media and thousands of terabytes of blog coverage. I signed up to get my new @Facebook.com email address almost before the Facebook press conference was over. But, alas, no @facebook.com yet.

Marketing Research: What’s Your Part Worth?

marketing information system graphics

Part worths, the outcome of conjoint analysis, tell firms how much consumers are willing to spend for each feature they’re considering adding to their brand. Part worths also tell a firm if consumers are willing to exchange one feature for another.

Integrating Social Media into Your Marketing Strategy

Social media is an increasingly widespread tactic to achieve marketing goals. But, like a hammer, its only good at some things and to be effective social media needs to be part of a larger marketing strategy that uses other tactics, as well. Integrating across these marketing tactics is critical for success.