Some insights on using social media intelligence to improve ROI and increase your market performance.
Can you use big data to make money? ARE you using big data to make money? Over the last decade or so, marketing changed to something VERY data driven. No longer do CMOs make decisions based on intuition and experience alone. Increasingly, every decision. Famously, John Wanamaker (the department store giant) said: Half the money […]
Do you have a social media strategy? Now, be honest. Do you REALLY have a social media strategy? Is it a comprehensive social media strategy or just a bunch of piecemeal tactics — SEO? content? Facebook? Did you tie metrics to your strategy to monitor and improve your ability to reach your goals? Create a […]
Use of social media analytics in the C-Suite is disturbingly low. Why firms are so slow to integrate metrics on their social media strategy.
Tracking your social media campaigns requires you set up appropriate social media KPIs. What should your social media KPIs look like … ?
Social media intelligence closes the loop — leading to effective strategic decision-making. But, you need BOTH social media intelligence and social media analytics.
Looking for advice on how to assess your social media marketing efforts? Here are my favorite social media analytics blogs. Feel free to add to my list.