at the Intersection of Marketing and Social Media
How are you measuring the ROI of social media? Do you measure up against your peers? Does the ROI of social media meet your expectations? Do your metrics help make better business decisions? ROI of social media ROI means return on investment and when we talk about the ROI of social media we’re looking at [...]
In the continuing saga of whether social media marketing generates results or not, Coke recently published data questioning their efficacy and ROI (Return on Investment) of their social media marketing program — specifically related to buzz marketing. Pundits, especially opponents of social media marketing, were quick to use this result to show that social media [...]
Are you really kicking your social media marketing? For too many folks the answer is: I don’t know And, that’s a problem. Without good social media analytics and someone who knows how to interpret them, you just keep doing stuff and HOPE you’re getting some results. What specific social media strategies are working? Which social [...]
One of the most dramatic and pervasive changes I’ve seen in marketing over the last 20 years is the prominence of a marketing information system guiding marketing decision-making and planning. In general, marketing is more data-driven, especially in supporting the ROI (Return on Investment) of marketing actions. The old days of running your marketing, especially [...]
Marketing is Dead Yesterday, I wrote my commentary on a recent HBR post proclaiming Marketing IS Dead with some well-reasoned evidence that MARKETING IS NOT DEAD. You might want to check out those comments, here, but please don’t waste your time reading the HBR post — it’s utter nonsense. What support did the author offer [...]
Wow, wait a minute. You just told us it’s stupid to measure ROI, now you’re gonna put up a post telling us how to measure ROI? Are you just trying to create controversy or are you just putting up any old post? Actually, it’s none of the above. Why Measure ROI? In many large and [...]
Is social media marketing successful? That was the question posed by a new infographic shared on Mashable yesterday. And, it continues the debate on whether social media marketing works on a single dimension — ROI. While the title questions the success of social media marketing efforts, the data inside seem to show marketing folks have [...]
This week I’ll begin a series of posts on Return on Investment (ROI). I’ve devoted a lot of space on this blog to discussing ROI , because it’s a critical topic. Most recently, I posted concerns that social media marketing isn’t generating the kind of ROI users hoped for. ROI is a perennial question asked [...]
OK, so you’ve been doing social media for awhile, but you’re just not seeing the lift promised by your social media team. You’re beginning to question your investment. Maybe social media just doesn’t work with your brand? Your market? Your industry? So, you gather the team together and ask, “Where’s my return on investment?” Sound [...]
A recent survey by Awareness provides insights into the challenges and opportunities for social media marketing in businesses. The survey asked CMOs, marketing managers, and social media managers from corporations about their plans for social media marketing in 2012 and social media marketing challenges they face. Challenge 1 – Not Enough Resources Money and people [...]
I hold a PhD in Marketing from USF. I live in Alexandria with my 3 kids, 2 dogs, and 3 cats.
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