7 Reasons Why Social Media Analytics Suck

social analytics suck

Just a few years ago, businesses stumbled in the dark trying to make sense of their social media marketing efforts because they lacked metrics for systematic assessment. Today, businesses fare much better with social media analytics from Pinterest, Facebook, Twitter and a host of cross-platform analytics tools. Some are even free or very low cost. […]

5 Steps for Data-Driven Digital Marketing

conversion funnel

I know I’ve said this before, but there are vast differences between traditional media and social networking — digital marketing. If you want a good recap, check out this post on the 16 differences between traditional media and social networking. A major difference between traditional media and social networking is that, while traditional media struggles […]

The Art and Science of Social Media Analytics

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There’s an art and science of social media analytics. In this post, I use data from a new client showing how both art and science are important in analyzing and formulating marketing strategy.