5 Steps for Data-Driven Digital Marketing

the marketing funnel

I know I’ve said this before, but there are vast differences between traditional media and social networking — digital marketing. If you want a good recap, check out this post on the 16 differences between traditional media and social networking. A major difference between traditional media and social networking is that, while traditional media struggles […]

The Art and Science of Social Media Analytics

data_artist_bqy7vz

There’s an art and science of social media analytics. In this post, I use data from a new client showing how both art and science are important in analyzing and formulating marketing strategy.

Using Big Data to Make Money: Why Social Media Marketing Lags?

using big data to make money

Can you use big data to make money? ARE you using big data to make money? Over the last decade or so, marketing changed to something VERY data driven. No longer do CMOs make decisions based on intuition and experience alone. Increasingly, every decision. Famously, John Wanamaker (the department store giant) said: Half the money […]