There’s an art and science of social media analytics. In this post, I use data from a new client showing how both art and science are important in analyzing and formulating marketing strategy.
Viral marketing and other myths about social media marketing. Don’t waste valuable resources on mythical tactics that don’t translate into ROI.
“What’s the ROI of your social media marketing campaign?” is a questions guaranteed to strike fear into the heart of any manager. But, here’s a way to answer that question.
Some insights on using social media intelligence to improve ROI and increase your market performance.
Can you use big data to make money? ARE you using big data to make money? Over the last decade or so, marketing changed to something VERY data driven. No longer do CMOs make decisions based on intuition and experience alone. Increasingly, every decision. Famously, John Wanamaker (the department store giant) said: Half the money […]
Do you have a social media strategy? Now, be honest. Do you REALLY have a social media strategy? Is it a comprehensive social media strategy or just a bunch of piecemeal tactics — SEO? content? Facebook? Did you tie metrics to your strategy to monitor and improve your ability to reach your goals? Create a […]