at the Intersection of Marketing and Social Media
How are you measuring the ROI of social media? Do you measure up against your peers? Does the ROI of social media meet your expectations? Do your metrics help make better business decisions? ROI of social media ROI means return on investment and when we talk about the ROI of social media we’re looking at [...]
This week I’ll begin a series of posts on Return on Investment (ROI). I’ve devoted a lot of space on this blog to discussing ROI , because it’s a critical topic. Most recently, I posted concerns that social media marketing isn’t generating the kind of ROI users hoped for. ROI is a perennial question asked [...]
OK, so you’ve been doing social media for awhile, but you’re just not seeing the lift promised by your social media team. You’re beginning to question your investment. Maybe social media just doesn’t work with your brand? Your market? Your industry? So, you gather the team together and ask, “Where’s my return on investment?” Sound [...]
Pricing is a huge element of your marketing strategy as it determines how much of your product consumers buy and how much your firm makes. Pricing reflects on your brand — its a major driver of brand image
Benchmarking should be an integral part of your marketing strategy because it has serious implications for your Return on Investment (ROI). If you’re not doing benchmarking or benchmarking the wrong elements of your marketing strategy, you’re not getting the profits you could.
I hold a PhD in Marketing from USF. I live in Alexandria with my 3 kids, 2 dogs, and 3 cats.
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