Sentiment analysis is problematic, yet its use is growing rapidly. Is there an alternative that is more accurate and insightful?
Social media is a fabulous market research tool! It allows you to step into everyone’s living room and hear the kinds of conversations they have around their dining room every night (well, assuming people still HAD conversations around their dining table). Social media as market research Businesses seem to always think about social media as […]
Are you really kicking your social media marketing? For too many folks the answer is: I don’t know And, that’s a problem. Without good social media analytics and someone who knows how to interpret them, you just keep doing stuff and HOPE you’re getting some results. What specific social media strategies are working? Which social […]
Market research is often undervalued in companies and is often one of the first things eliminated when times are tough. But, that’s the wrong attitude. Market research is crucial for uncovering marketing opportunities. Consider the humble minivan — only the MOST successful new car concept in many years. This car concept generate billions of dollars […]
Social media is changing — and analytics are leading this transformation. Yet, surprisingly, when I pitch my business to prospective clients, I’m shocked to find competitors never mentioned metrics or analytics when discussing their services. Or, they assess metrics that don’t lead to success of your social media marketing strategies — like #Fans/ Followers, Page […]