The Sad State of Sentiment Analysis

accuracy of sentiment analysis

Sentiment analysis is problematic, yet its use is growing rapidly. Is there an alternative that is more accurate and insightful?

Top 15 Social Media Analytics Software

sentiment analysis

Looking for just the right social media analytics software tool. I’ve listed 15 of those I consider the top tools. Feel free to add to my list or vote for your favs.

Social Media Analytics: Sentiment Analysis

sentiment analysis

Knowing what’s being said about you across social media is critical for your success. Sentiment analysis allows you to track changes in sentiment over time.

Social Media as Market Research

social media market research

Social media is a fabulous market research tool! It allows you to step into everyone’s living room and hear the kinds of conversations they have around their dining room every night (well, assuming people still HAD conversations around their dining table). Social media as market research Businesses seem to always think about social media as […]

Social Media Analytics: How’s Your Social Media Strategy Going?

predictive analytics

Are you really kicking your social media marketing? For too many folks the answer is: I don’t know And, that’s a problem.  Without good social media analytics and someone who knows how to interpret them, you just keep doing stuff and HOPE you’re getting some results. What specific social media strategies are working? Which social […]

Back to Marketing Basics: Market Research in the Social Media Age

market research

Market research is often undervalued in companies and is often one of the first things eliminated when times are tough.  But, that’s the wrong attitude. Market research is crucial for uncovering marketing opportunities. Consider the humble minivan — only the MOST successful new car concept in many years.  This car concept generate billions of dollars […]

Analytics: Social Media Marketing Grows Up

social media roi

Social media is changing — and analytics are leading this transformation.  Yet, surprisingly, when I pitch my business to prospective clients, I’m shocked to find competitors never mentioned metrics or analytics when discussing their services.  Or, they assess metrics that don’t lead to success of your social media marketing strategies — like #Fans/ Followers, Page […]

Wanna Measure ROI? Get Your Metrics On

business success

Wow, wait a minute.  You just told us it’s stupid to measure ROI, now you’re gonna put up a post telling us how to measure ROI? Are you just trying to create controversy or are you just putting up any old post? Actually, it’s none of the above. Why Measure ROI? In many large and […]

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