Connected consumers search, share, and buy products differently than other consumers. And, every day more of your consumers join the ranks of connected consumers. But, do you have a plan for dealing with connected consumers? What are connected consumers? Connected consumers are on their mobile devices constantly. They use Smartphones, iPads, and laptops to keep [...]
Twitter optimization and QR Codes were the topics for this weeks Ask a Marketing Expert. See how our experts answered their questions.
QR Codes Roz Christina Moore I just noticed a QR code on the side of a bus yesterday. It was huge! I didn’t know that they could be that big. It was for a college or university. Although I’ve read about them, it was actually the first one that I have seen in public. Do [...]
We had a very busy session of Ask a Marketing Expert on Friday. One thing I’ve noticed in recent sessions is that several people have posted after the official end of the Ask a Marketing Expert session. It is GREAT and I’d encourage you to continue posting your great answers — even if the session [...]
However, crowdsourcing and geolocation can have a more meaningful impact, such as during the Haitian earthquake when most maps became obsolete overnight. Here aid workers crowdsourced locations of aid stations, medical stations, and to coordinate volunteers with those in need.
Social Media Predictions for 2011: Facebook Business Marketings, Twitter Monetization, Shopkick and QR Codes
I recently posted some strategic predictions for Social Media for 2011. Here are some predictions regarding tactics we’re likely to see more of in 2011:
Among the changes expected for social media marketing in 2011 are increases in mobile marketing, utilization of customer engagement in social networks, social gaming, and new metrics to assess your social media marketing tactics.