Integrated Marketing Communication: Where Social Media Fits

social media

Wow, the marketing communication landscape has changed with the dominance of social media marketing, which is growing dramatically and use is expected to quadruple by 2015.  Social networks like Facebook with 750 Million users, Twitter, with 200 Million users, and even newbie Google Plus, which gained over 30 million users in less than a month […]

Most Successful Online Marketing Strategy: SEO, Social Media Optimization (SMO), Affiliate, or Paid Search?

A great question was posted on Quora and the answers are great.  I thought I’d share them with you.  Happy Holidays. Answer from Steve Wiideman: Steve Wiideman, Creative Search Strategist I think the best answer to this question is “yes” or “all of the above”. Depending on your industry and niche, you mind find better […]

Facebook Marketing Strategy: Let Facebook Do Your Shopping

Now retailers have even more reason to make Facebook part of their Holiday Marketing Strategy — gift cards on your wall. It’s a fun, fast way to send real gifts to your friends even if your relationship is largely virtual or separated by miles.

Marketing Strategy: Using Social Media to Create Customer Value

To achieve organizational goals, firms need to not only create customer satisfaction (or better, customer delight), but creating customer value. ocial media can be a great tool for creating customer value.

What is Marketing?

But, marketing is MORE than tools. The key element delineating marketing is that it is strategic. Marketing strategy involves plans integrating these tools with other marketing concepts, such as target marketing and market segmentation. Marketing strategy builds on understandings of consumer and firm behavior, as well as international cultural differences.

Marketing Strategy: Customer Satisfaction and Delight (Part 4)

Successful marketing strategy is not one size fits all — different situations require different strategies. This series has introduced marketing strategies for different product types.

Marketing Strategy: Customer Satisfaction and Delight (Part 3)

Successful marketing strategy rests on creating customer satisfaction. This series describes different product types and strategies for achieving satisfaction.

Integrated Marketing Strategy

Marketing needs to be very strategic and integrated. Having a social media strategy, an advertising strategy, an online strategy, etc. doesn’t serve the company’s best interests. All these strategies need to start with an integrated marketing strategy, which combines tactics from various communication media, with product strategies, pricing strategies, and distribution strategies.