public relations - Hausman Marketing Letter

Integrated Marketing Communication: Where Social Media Fits

August 16, 2011 by Angela Hausman, Ph. D. 1 Comment

Wow, the marketing communication landscape has changed with the dominance of social media marketing, which is growing dramatically and use is expected to quadruple by 2015. Social networks like Facebook with 750 Million users, Twitter, with 200 Million users, and even newbie Google Plus, which gained over 30 million users in less than a month [...]

Filed Under: Facebook Business Marketing, Google+, Marketing Strategy, Social Marketing Tagged With: advertising, Branding, facebook, marketing, public relations, social media, traditional media, value

Most Successful Online Marketing Strategy: SEO, Social Media Optimization (SMO), Affiliate, or Paid Search?

December 22, 2010 by Angela Hausman, Ph. D. 13 Comments

A great question was posted on Quora and the answers are great. I thought I’d share them with you. Happy Holidays. Answer from Steve Wiideman: Steve Wiideman, Creative Search Strategist I think the best answer to this question is “yes” or “all of the above”. Depending on your industry and niche, you mind find better [...]

Filed Under: Marketing Analytics, Marketing Strategy, Social Marketing Tagged With: affliate marketing, blogging, conversion, engagement, marketing, marketing objectives, Marketing Strategy, media buying, metrics, niche, professional, public relations, ROI, SEO, SMO, social media, social media optimization, target market, viral marketing

Facebook Marketing Strategy: Let Facebook Do Your Shopping

November 11, 2010 by Angela Hausman, Ph. D. 6 Comments

Now retailers have even more reason to make Facebook part of their Holiday Marketing Strategy — gift cards on your wall. It’s a fun, fast way to send real gifts to your friends even if your relationship is largely virtual or separated by miles.

Filed Under: Facebook Business Marketing, Marketing Strategy, Social Marketing Tagged With: advertising, Amazon, Apple, corporate social responsibility, early adoptors, eGift Social, facebook, Facebook Fan Pages, friends, gift cards, Holiday Marketing Strategy, holiday shopping, KMart, marketing, Marketing Strategy, public relations, Sears, Starbucks, Target, viral marketing, wall posts

Marketing Strategy: Using Social Media to Create Customer Value

October 25, 2010 by Angela Hausman, Ph. D. 12 Comments

To achieve organizational goals, firms need to not only create customer satisfaction (or better, customer delight), but creating customer value. ocial media can be a great tool for creating customer value.

Filed Under: Marketing Strategy, Social Marketing Tagged With: advertising, brand, commercials, communication channel, consumer, cultural meaning, customer delight, customer satisfaction, customer value, engagement, facebook, marketing, Marketing Strategy, public relations, shared experience, social media, Social network, trust

What is Marketing?

July 31, 2010 by Angela Hausman, Ph. D. 14 Comments

But, marketing is MORE than tools. The key element delineating marketing is that it is strategic. Marketing strategy involves plans integrating these tools with other marketing concepts, such as target marketing and market segmentation. Marketing strategy builds on understandings of consumer and firm behavior, as well as international cultural differences.

Filed Under: Innovation Marketing, Marketing Analytics, Marketing Research, Marketing Strategy, Social Marketing Tagged With: adoption, advertising, American Marketing Association, commercialization, customers, Innovation Marketing, logistics, market, market research, market segmentation, marketing, Marketing Analytics, Marketing Research, Marketing Strategy, new product development, partners, processes, public relations, sales, social network marketing, society, target marketing, tartget marketing, value

Marketing Strategy: Customer Satisfaction and Delight (Part 4)

July 20, 2010 by Angela Hausman, Ph. D. 11 Comments

Successful marketing strategy is not one size fits all — different situations require different strategies. This series has introduced marketing strategies for different product types.

Filed Under: Customer Relationship Management, Marketing Strategy, Social Marketing Tagged With: advertising, consumers, customer satisfaction, customers, Disney, management, marketing, Marketing Strategy, markets, Norwegian Epic, pr, pricing, pricing strategy, promotion, promotional strategy, promotions, Prudential Insurance, public relations

Marketing Strategy: Customer Satisfaction and Delight (Part 3)

July 19, 2010 by Angela Hausman, Ph. D. 13 Comments

Successful marketing strategy rests on creating customer satisfaction. This series describes different product types and strategies for achieving satisfaction.

Filed Under: Customer Relationship Management, Marketing Strategy, Social Marketing Tagged With: advertising, consumers, customer satisfaction, customers, Disney, management, marketing, Marketing Strategy, markets, Norwegian Epic, pr, pricing, pricing strategy, promotion, promotional strategy, promotions, Prudential Insurance, public relations

Integrated Marketing Strategy

June 30, 2010 by Angela Hausman, Ph. D. 6 Comments

Marketing needs to be very strategic and integrated. Having a social media strategy, an advertising strategy, an online strategy, etc. doesn’t serve the company’s best interests. All these strategies need to start with an integrated marketing strategy, which combines tactics from various communication media, with product strategies, pricing strategies, and distribution strategies.

Filed Under: Innovation Marketing, Marketing Analytics, Marketing Research, Marketing Strategy, Social Marketing Tagged With: advertising, analytics, integrated marketing communication, integrated marketing solutions, market opportunities, market planning, marketing, Marketing Research, Marketing Strategy, opportunity costs, pr, promotions, public relations

Reputation Management on Social Networks

June 29, 2010 by Angela Hausman, Ph. D. 12 Comments

Social networks increase emphasis on the importance of reputation management. Three tactics for maintaining a good reputation in social networks are: 1) Don’t overpromise; 2) Listen; and 3) Plan for service failure.

Filed Under: Customer Relationship Management, Marketing Strategy, Social Marketing Tagged With: BP, public relations, reputation, reputation management, social media, social networks

Using Social Media to Market Medical Products

June 28, 2010 by Angela Hausman, Ph. D. 7 Comments

Trust, clutter, and patient education are 3 important aspects of marketing medical products and services. Social media are particularly effective when it comes to addressing these issues.

Filed Under: Uncategorized Tagged With: advertising, buss marketing, communication, customers, influence, integrated communictions. integrated marketing solutions, integrated marketing, marketing, Marketing Strategy, patients, pr, public relations

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Here’s A Little About Me!

I'm an Associate Professor of Marketing at Howard University and the Associate Editor of the European Journal of Marketing for Social Media and Internet Marketing. I manage Hausman and Associates, a full-service marketing firm operating at the intersection of marketing and social media. We provide marketing strategy, branding, feasibility studies, market research, and a variety of other marketing programs to mid-sized and large businesses.

I hold a PhD in Marketing from USF. I live in Alexandria with my 3 kids, 2 dogs, and 3 cats.

If you enjoy my posts, you might also check out my articles in Social Media Mags and on Business2Community website Read More…

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