Business success has always been elusive, but, as the economy tightened, businesses stepped up their search for the next trick to give them a competitive advantage. Maybe social media marketing would work? Or increasing appeal to a specific demographic? But, these marketing tactics can be very expensive and the ROI is often speculative. Other businesses […]
Since the dawn of marketing time, the 4 P’s formed the nexus of the marketing strategy we teach students and if you ever took marketing you’ll recall these elements are: product, price, promotion, and place (OK, distribution, but we needed another P). Of course, marketing is only about 75 years old (born of Economics and […]
Yesterday saw a number of questions posted on my wall (at http://facebook.com/angela.hausman). We could have used more folks available to answer questions, however.