10 Myths About Predictive Analytics

social media analytics

Business is tough and competition can be brutal. With many economies still sluggish after the financial Armageddon that caused a mortgage meltdown and the stock market to experience the biggest losses since the Great Depression, it’s never been harder to make a buck. Businesses trying to gain whatever competitive edge they can turned to big […]

Why Predictive Analytics is Better than Stuffing with Turkey

predictive analytics

Yum. Maybe I’m just channeling Thanksgiving — which is only a few days away, but this title just jumped into my head as I was working on today’s edition of Analytics in Action. What do predictive analytics and stuffing have in common — probably nothing, but you know the yummy goodness of stuffing with your […]

Is Your Data Taking the 5th?

social media analytics

Some businesses struggle with the basics of social media analytics — getting past measuring likes, follows, RT. Meanwhile, leading firms moved well past these descriptive analytics — and even more substantial statistics that help optimize post times and determine where leads come from. Leading firms use predictive statistics to go beyond what worked, to help […]

Predictive Analytics: Building the ROI of Social Media

predictive analytics

As part of my IBM training this week, we learned data mining as a tool to manage data and make decisions that build your ROI. How predictive analytics builds ROI Helps connect data to effective action by drawing reliable conclusions about current conditions and future events. Predictive analytics is a more proactive decision-making tool that […]

The ROI of Social Media. How Do You Measure Up?

ROI of social media

How are you measuring the ROI of social media? Do you measure up against your peers? Does the ROI of social media meet your expectations? Do your metrics help make better business decisions? ROI of social media ROI means return on investment and when we talk about the ROI of social media we’re looking at […]

Social Media Analytics: Predictive Analytics

predictive analytics

Predictive analytics have been around a long time in finance and economics.  Slowly, these analytic tools are finding their way into the marketing and social media arenas. What are predictive analytics? Predictive analytics use data regarding past behaviors to predict how individuals will behave in the future. For instance, your credit score is a predictive […]

Marketing Analytics with SPSS

Today, I’ll give you an overview of the cool new modules and features of SPSS and, over the next couple of days, I’ll provide more details for each one.
Through development or acquisition, SPSS has a full line of tools for predictive analysis from data planning and data collection through analysis, reporting, and deployment of solutions. The diversity of tools and ability to buy modules individually allows customizable solutions for a variety of business and non-profit problems.