Branding, PIVOT, and Paid PR

Ask a Marketing Expert

Brand Awareness I have a question from a linkedin connection: "what is the best way to create brand … [Read more...]

How To Create a Marketing Plan: Part 2.

sustainable competitive advantage

My prior post covered the first half on How to Create A Marketing Plan.  Today, I'm covering the … [Read more...]

Recap and Update of Last Week’s Marketing Strategies Discussion

Yesterday, we had a very active session of "Ask a Marketing Expert" Friday.  If you missed the … [Read more...]

Marketing Strategy: Customer Satisfaction and Delight (Part 4)

Yesterday's marketing strategy introduced differences between products and services including … [Read more...]