Brand Image, PIVOT, and Paid PR

Ask a Marketing Expert

Brand Awareness I have a question from a linkedin connection: "what is the best way to create brand … [Read more...]

How To Create a Marketing Plan: Part 2.

sustainable competitive advantage

My prior post covered the first half on How to Create A Marketing Plan.  Today, I'm covering the … [Read more...]

Integrated Marketing Strategy

marketing strategy

Marketing needs to be very strategic and integrated.  Having a social media strategy, an advertising … [Read more...]