at the Intersection of Marketing and Social Media
Marketing is Dead Yesterday, I wrote my commentary on a recent HBR post proclaiming Marketing IS Dead with some well-reasoned evidence that MARKETING IS NOT DEAD. You might want to check out those comments, here, but please don’t waste your time reading the HBR post — it’s utter nonsense. What support did the author offer [...]
Motivating Consumers to Spread Your Message In traditional media, TV and radio stations, newspapers, magazines … all got paid to carry your message. So, when you wanted to offer a coupon to get customers to buy that overstock of frozen peas that are taking up space in your freezer case, you contacted them, paid them [...]
Brand Awareness I have a question from a linkedin connection: “what is the best way to create brand awareness for loyalty programs?” Nancy Loderick I say it would depend on the buyer persona for the loyalty programs. Where are the customers/prospects? Are they online? Where online? Depending on where these folks are, I would focus [...]
I hold a PhD in Marketing from USF. I live in Alexandria with my 3 kids, 2 dogs, and 3 cats.
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