Last week we sat down with Brian Solis after his Keynote as part of DC Week 2011. He discussed the connected consumer in his address, highlighting challenges inherent in consumer transformation. We discussed these connected consumers and his new book, The End of Business as Usual” Rewire the Way you Work to Succeed in the [...]
We had a very busy session of Ask a Marketing Expert on Friday. One thing I’ve noticed in recent sessions is that several people have posted after the official end of the Ask a Marketing Expert session. It is GREAT and I’d encourage you to continue posting your great answers — even if the session [...]
Among the changes expected for social media marketing in 2011 are increases in mobile marketing, utilization of customer engagement in social networks, social gaming, and new metrics to assess your social media marketing tactics.
Ask a Marketing Expert drew several top experts, Steven White from UMass-Dartmouth and Barry McLawhorn, a social media consultant, to discuss the issue of how social media affects marketing productivity. Interesting discussion.
Has anyone done a search on the Google Homepage lately? If you have, you’ve seen a major change in how Google works. Google installed Google Instant earlier this month and it now searches as you type. Will this kill SEO as we know it?
Tapping into the newest social media marketing strategy is Shopkick – a mobile marketing application available for iPhones. Shopkick rewards customers for shopping and provides a wealth of information for retailers to use in improving their marketing strategies. It also motivates customers to shop in your store.