mobile marketing - Hausman Marketing Letter

Brian Solis and the Connected Consumer

November 14, 2011 by Angela Hausman, Ph. D. 7 Comments

connected consumers

Last week we sat down with Brian Solis after his Keynote as part of DC Week 2011. He discussed the connected consumer in his address, highlighting challenges inherent in consumer transformation. We discussed these connected consumers and his new book, The End of Business as Usual” Rewire the Way you Work to Succeed in the [...]

Filed Under: Facebook Business Marketing, Google+, Marketing Strategy, Social Marketing Tagged With: brands, Brian Solis, connected consumers, digial Darwinism, mobile marketing, smartphones, social change agents, social media, social networks, technology

Social Media in Developing Countries, SEO is Unnecessary, and Job Networking

March 20, 2011 by Angela Hausman, Ph. D. 7 Comments

We had a very busy session of Ask a Marketing Expert on Friday. One thing I’ve noticed in recent sessions is that several people have posted after the official end of the Ask a Marketing Expert session. It is GREAT and I’d encourage you to continue posting your great answers — even if the session [...]

Filed Under: Ask a Marketing Expert Tagged With: ask a marketing expert, blog, brand, brand ambassadors, consumers, developing nations, Google, India, internet access, local marketing, marketing, Microsoft Influencers, mobile marketing, Nigeria, QR codes, relationship marketing, SEO, social media, website

Social Media Marketing: Small Businesses in Developing Nations

March 17, 2011 by Angela Hausman, Ph. D. 8 Comments

growth of start-ups relies on effective marketing

I thought I’d share the powerpoints from my 2 day training with Nigerian University Chancellors visiting Howard University to learn how technology can be used to promote economic development and success of small businesses in Nigeria and the rest of Africa. Obviously, I talked about how to use social media as a driver of economic [...]

Filed Under: Facebook Business Marketing, Marketing Strategy, Social Marketing Tagged With: blogging, developing nations, economic development, facebook, Foursquare, hootsuite, internet, linkedin, listening in social media, location based marketing, marketing, mobile marketing, monitoring social media, small business, social media, social media marketing, twitter

SEO Steve Wiideman Guests on Ask a Marketing Expert

January 31, 2011 by Angela Hausman, Ph. D. 9 Comments

While we’re waiting for Steve to show up, I’d like to ask the group a question. Of all the tactics you’ve tried in your business, what do you think has been the most successful and why? Richard Miles I don’t know if you’d call it a “tactic” but the most successful thing is dogged, unrelenting [...]

Filed Under: Ask a Marketing Expert, Facebook Business Marketing, Marketing Strategy, Social Marketing Tagged With: AMA, ask a marketing expert, brand, business, crowdsource, ecommerce, facebook, Foursquare, Groupon, hotspot, integration, internet marketing, Jing, linkedin, local business marketing, mobile marketing, new media marketing, omnipresent competitor, Quora, SEO, SMO, social media, social media marketing, Steve Wiideman, success, Target Latino, Twitter authority, Yelp

Social Media in 2011: Facebook Business Marketing, Twitter Monetization, Shopkick, and QR Codes

December 17, 2010 by Angela Hausman, Ph. D. 35 Comments

Among the changes expected for social media marketing in 2011 are increases in mobile marketing, utilization of customer engagement in social networks, social gaming, and new metrics to assess your social media marketing tactics.

Filed Under: Customer Relationship Management, Facebook Business Marketing, Marketing Analytics, Marketing Research, Marketing Strategy, Social Marketing Tagged With: advertising, blogging, communication, customer engagement, facebook, Farmville, location based marketing, marketing, Marketing Strategy, metrics, mobile marketing, net neutrality, push marketing, QR codes, reputation management, ROI, shopkick, social gaming, social media, social media campaign, Social network, twitter

Marketing Productivity in Social Media

October 16, 2010 by Angela Hausman, Ph. D. 10 Comments

Ask a Marketing Expert drew several top experts, Steven White from UMass-Dartmouth and Barry McLawhorn, a social media consultant, to discuss the issue of how social media affects marketing productivity. Interesting discussion.

Filed Under: Ask a Marketing Expert, Social Marketing Tagged With: advertising, authority, Best Buy, community, CRM, customer pain, customer referrals, Dell, facebook, Geek Squad, inbound marketing, Joel Comm, John Jantsch, Ken Brand, listening, location based marketing, Mark Collier, marketing, media traffic, mobile marketing, productivity, Robert Stevens, social media, social media marketing, tweets, value, YouTube

Ask a Marketing Expert for Oct. 1

October 2, 2010 by Angela Hausman, Ph. D. 7 Comments

Military Historical Tours Question: We have multiple web sites and blogs http://www.miltours.com/. We also have numerous business partners with one or more web sites. Many of these sites including some high PR sites (and unfortunately low PR sites as well) want to link to one or more of our sites. Our primary site currently has [...]

Filed Under: Ask a Marketing Expert Tagged With: advertising, advertising efectiveness, affiliates, AIDA, brand, Branding Strategy, complementary affiliate network, customers, develop great content, domain, dual brand, effectiveness, Google, inbound links, inbound marketing, influence, landing page, linking strategy, marketing, mobile marketing, page rank, positive relationship, reciprocal links, retweets, ROI, sales, SEO, social media, social media campaign, strategy, target audience, target market, TB commercials, top10seo, vanity URL, webinar, website

SEO Marketing Strategy – Is Google Instant the Death of SEO Marketing ?

September 21, 2010 by Angela Hausman, Ph. D. 8 Comments

Has anyone done a search on the Google Homepage lately? If you have, you’ve seen a major change in how Google works. Google installed Google Instant earlier this month and it now searches as you type. Will this kill SEO as we know it?

Filed Under: Marketing Analytics, Marketing Strategy, Social Marketing Tagged With: Google, Google instant, internet marketing strategy, marketing, Marketing Strategy, Mashable, mobile marketing, search engine optimization, SEO, SEO strategy, websites, Yahoo

Shopkick: The Newest App for Mobile Marketing

September 17, 2010 by Angela Hausman, Ph. D. 12 Comments

Tapping into the newest social media marketing strategy is Shopkick – a mobile marketing application available for iPhones. Shopkick rewards customers for shopping and provides a wealth of information for retailers to use in improving their marketing strategies. It also motivates customers to shop in your store.

Filed Under: Marketing Analytics, Marketing Strategy, Social Marketing Tagged With: American Eagle, Best Buy, company goals, customer behavior, data mining, database, Foursquare, iPhone, kickbucks, Macy's, marketing, mobile marketing, privacy, privacy invasion, promotions, retailer, shopkick, social media, social media marketing, social media marketing strategy, stores, strategic decision making, strategic decisions

Marketing Analytics for Social Media

August 18, 2010 by Angela Hausman, Ph. D. 20 Comments

Businesses are flocking to social media, but many have concerns regarding the use of this technology and question its utility as part of their marketing strategy. Some have avoided implementing a strategy for social media; taking a wait and see attitude before adding social media to their marketing strategy.

Filed Under: Marketing Analytics, Marketing Strategy, Social Marketing Tagged With: apps, assessment, brand, Digg, downloads, facebook, influence, influencers, involvement, linkedin, marketing, Marketing Strategy, metrics, mobile marketing, newsletter, products, prospects, return on investment, ROI, RSS, services, social bookmarks, social media, social media conversion, social strategy, social video, twitter, viral

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Here’s A Little About Me!

I'm an Associate Professor of Marketing at Howard University and the Associate Editor of the European Journal of Marketing for Social Media and Internet Marketing. I manage Hausman and Associates, a full-service marketing firm operating at the intersection of marketing and social media. We provide marketing strategy, branding, feasibility studies, market research, and a variety of other marketing programs to mid-sized and large businesses.

I hold a PhD in Marketing from USF. I live in Alexandria with my 3 kids, 2 dogs, and 3 cats.

If you enjoy my posts, you might also check out my articles in Social Media Mags and on Business2Community website Read More…

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