Startups Power America

Steven Case

The economy lost more than 6 million jobs since 2008 according to the Bureau of Labor Statistics.  About 2 million of these jobs would still exist if entrepreneurship had remained stable, according to Steven Case, co-founder of AOL and Chair of Startup America. Today, making the 1 year anniversary of Startup America, the federal venture [...]

Launch of Social Media Mags: FB, LI, Tweeting, and Big G & Business

social media magazines for business

Yesterday, Larry Genkin launched 4 new social media mags – FB & Business (edited by the world-renowned Facebook expert, Mari Smith) LI & Business (edited by best-selling author and speaker, Nathan Kievman) The Big G & Business (guided by co-founder Jay Abraham, named one of the top 5 executive coaches by Forbes)  Tweeting & Business [...]

Marketing Contractor and Worst Social Media Mistakes: Ask a Marketing Expert

Ask a Marketing Expert

I wasn’t able to attend Ask a Marketing Expert this week, but it went great without me.  Roz Moore asked about the benefits of being a marketing contractor versus an employee.  Mark Eduljee, from Microsoft, asked what is the biggest mistake businesses make in social media.  Both great questions, so let’s see how our team [...]

Employment Opportunities: Internships and Full Time Plus Scholarships

The latest employment opportunities for Internships, Co-ops, Full Time Jobs and Scholarship opportunities. 1. Internships/CO-OPS   McMaster-Carr UG/MBA FT General Management Career Path Job # 2128879 Deadline: 4/15/11 *Management  – All Majors Management Development Position Job # 2128876 Deadline: 4/15/11 *Management – All Majors Washington Convention & Sports Authority UG/MBA/INTERN Public Relations Intern Job # [...]

Branding, PIVOT, and Paid PR

Ask a Marketing Expert

Brand Awareness I have a question from a linkedin connection: “what is the best way to create brand awareness for loyalty programs?” Nancy Loderick I say it would depend on the buyer persona for the loyalty programs. Where are the customers/prospects? Are they online? Where online? Depending on where these folks are, I would focus [...]

Metrics and Focus Groups: Ask a Marketing Expert

Ask a Marketing Expert

We didn’t have a guest with us for Ask a Marketing Expert so we could focus on questions.  Here’s what was discussed.‎ Focus Groups Eric Davis how did your focus groups go today? Any great insights (you don’t have to share the client). I’ve done a lot of focus groups myself and find they can [...]

Marketing Skills, Microsoft Job Search Advice, and Social Listening

Today, we had a very active discussion on Ask a Marketing Expert regarding marketing skills and whether there should be a certification to ensure marketers have the skills necessary to effectively represent their clients and firms. This brought a significant discussion of how marketers can demonstrate their expertise.

Today, we had a very active discussion on Ask a Marketing Expert regarding marketing skills and whether there should be a certification to ensure marketers have the skills necessary to effectively represent their clients and firms. This brought a significant discussion of how marketers can demonstrate their expertise.

Is Antitrust a Threat for Facebook?

Could Facebook and other social networking sites face antitrust lawsuits as they move from being amusing platforms linking friends and become critical elements in the marketing strategy of many businesses? This recently happened to Google and Microsoft lost its antitrust lawsuit in 2002 after nearly a decade in the courts. This loss cost Microsoft millions of dollars.

Hausman Marketing Letter is Stephen Fry proof thanks to caching by WP Super Cache

Google+