at the Intersection of Marketing and Social Media
Turning a profit using social media, for some, is as elusive as a white rhino. But, it doesn’t have to be. Think of social networks as a big party and try to fit in — not be the life of the party. My Infographic, courtesy of my partner, Ideas and Pixels, shows great tools for [...]
In the continuing saga of whether social media marketing generates results or not, Coke recently published data questioning their efficacy and ROI (Return on Investment) of their social media marketing program — specifically related to buzz marketing. Pundits, especially opponents of social media marketing, were quick to use this result to show that social media [...]
B2B social media marketing (business to business) is similar to marketing to consumers in many respects, but different in strategic ways. Let’s take a look at how to maximize the return of your B2B social media marketing. B2B Social Media Marketing – Similarities In B2B social media marketing you’re trying to reach other businesses rather [...]
One of the most dramatic and pervasive changes I’ve seen in marketing over the last 20 years is the prominence of a marketing information system guiding marketing decision-making and planning. In general, marketing is more data-driven, especially in supporting the ROI (Return on Investment) of marketing actions. The old days of running your marketing, especially [...]
Here’s a cool new infographic I found on the ROI of Social Media. Now, don’t go rolling your eyes at me — here she goes with ANOTHER infographic. I know I post them a lot, but that’s because they work. Infographics convey a lot of really complicated information in a very concise way. So, ready [...]
SMART goals drive business success. SMART goals are the key element of your marketing strategy and form the basis for every tactic employed by the firm. But, are your goals SMART? SMART is an acronym for: Specific Measurable Attainable Realistic Timely Here’s an example of a SMART goal: In the next 4 months (timely), we [...]
Actually, this post comes from a question I was asked last night at a startup event in DC – What are the TOP 5 Marketing Mistakes companies make? This is an absolutely fabulous question, so I thought I’d share my answer with your today. Whether you’re using social media marketing strategies or traditional marketing strategies, [...]
Calculating Social Media ROI (Return on Investment) is a little tricky. So many folks don’t bother trying to link analytics like ROI to evaluate your social media marketing efforts. Others default to simple metrics, such as Likes and Followers. But without some notion of your Social Media ROI, firms are uncomfortable investing or increasing their [...]
Wow, wait a minute. You just told us it’s stupid to measure ROI, now you’re gonna put up a post telling us how to measure ROI? Are you just trying to create controversy or are you just putting up any old post? Actually, it’s none of the above. Why Measure ROI? In many large and [...]
Is social media marketing successful? That was the question posed by a new infographic shared on Mashable yesterday. And, it continues the debate on whether social media marketing works on a single dimension — ROI. While the title questions the success of social media marketing efforts, the data inside seem to show marketing folks have [...]
I hold a PhD in Marketing from USF. I live in Alexandria with my 3 kids, 2 dogs, and 3 cats.
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