I found this great infographic yesterday and I couldn’t wait to share it with all of you looking to create online success. As we recently saw with Google’s massive Penguin update, “cheating” doesn’t pay online. To create online success, you have to play by the rules and work smart — so quit trying to scam [...]
Did you ever play “telephone” when you were a kid? Remember how funny it was to have someone start a message, then hear something totally garbled at the end after each friend whispered the message in the next person’s ear. Well, it’s not so funny when this happens to your branding message. You want your [...]
Social Networking Salary Guide Demand for social media employees is growing rapidly, driving up salaries — but not enough, according to Maggie McGary. And the situation is much worse for women in social media marketing, than men; confirming the glass ceiling still exists. The problem is there’s lots of supply for all those social media [...]
More businesses are adding social media marketing to their arsenal, yet some report limited results. Some catastrophes occurred. So, what explains so much social media marketing failure?
Remember a few weeks ago … the invitation only press conference where Mark Zuckerberg introduced Facebook enhanced messaging (email) to thunderous acclaim from the traditional media and thousands of terabytes of blog coverage. I signed up to get my new @Facebook.com email address almost before the Facebook press conference was over. But, alas, no @facebook.com yet.
Yesterday, a disgruntled customer took hostages at the Discovery Channel creating a crisis that ended in his death and created chaos for a Washington, DC suburb. All the media attention probably didn’t do the station’s marketing strategy much good either.
Customer relationship management (CRM for short) is a marketing strategy whereby firms concentrate on existing customers. Customer relationship management has gained prominence in developing marketing strategies, in part, because existing customers are 5 times more valuable to a business than new customers, according to market research. They are also more likely to be loyal and to spread positive information about your firm to their social network.
Services require different marketing strategies and these strategies differ based on whether you’re providing unskilled, skilled, or professional services. Marketing strategies revolve around the nature of price competition, how consumers evaluate the service, and credibility developed by the service provider in matching the service to the market.
Go to my Facebook Wall (http://Facebook.com/angela.hausman). Click “Like It” and then post any single marketing or social networking question on my wall. Ask about marketing, marketing research, social networking, marketing analytics, customer relationship marketing, advertising, marketing strategy … anything.
I know. Times are tough. You’ve got dwindling receipts and you still have to pay your employees, keep the lights on, buy stuff to sell or make … Marketing is just something you DON’T have money for. And, with fewer employees, you don’t have time for marketing. BUT, you can’t afford to ignore marketing. In [...]