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Create Online Success: Integrate

May 28, 2012 by Angela Hausman, Ph. D. Leave a Comment

Social-Media-Campaigns

I found this great infographic yesterday and I couldn’t wait to share it with all of you looking to create online success. As we recently saw with Google’s massive Penguin update, “cheating” doesn’t pay online. To create online success, you have to play by the rules and work smart — so quit trying to scam [...]

Filed Under: Facebook Business Marketing, Google+, Marketing Strategy, Social Marketing Tagged With: advertising, create online success, infographic, integrate, media, online success

Can Your Market HEAR You? Getting Your Message Heard!

April 9, 2012 by Angela Hausman, Ph. D. 8 Comments

Did you ever play “telephone” when you were a kid? Remember how funny it was to have someone start a message, then hear something totally garbled at the end after each friend whispered the message in the next person’s ear. Well, it’s not so funny when this happens to your branding message. You want your [...]

Filed Under: Facebook Business Marketing, Google+, Marketing Strategy, Social Marketing Tagged With: brand, markeitng, market, media, message, perception, social media

Social Networking Salary: Media and Marketing

February 16, 2012 by Angela Hausman, Ph. D. 18 Comments

social media marketing salaries; customer relationship management

Social Networking Salary Guide Demand for social media employees is growing rapidly, driving up salaries — but not enough, according to Maggie McGary. And the situation is much worse for women in social media marketing, than men; confirming the glass ceiling still exists. The problem is there’s lots of supply for all those social media [...]

Filed Under: marketing jobs, Marketing Research, Social Marketing Tagged With: Branding, customer lifetime value, guide, hausman, hausman marketing, hausman marketing letter, market research, marketing, marketing letter, media, media salary, media salary guide, metrics, perceptual mapping, salary, salary guide, social, social media, social media and marketing, social media marketing, social media marketing strategy, social media salary, social networking, success

Social Media Marketing Failure

January 23, 2012 by Angela Hausman, Ph. D. Leave a Comment

social media marketing

More businesses are adding social media marketing to their arsenal, yet some report limited results. Some catastrophes occurred. So, what explains so much social media marketing failure?

Filed Under: Facebook Business Marketing, Google+, Marketing Strategy, Social Marketing Tagged With: advertising, blog, business, guerrilla, marketing, media, social, socialmedia, strategy, twitter

Facebook Email and the Law of Scarcity

November 30, 2010 by Angela Hausman, Ph. D. 16 Comments

Remember a few weeks ago … the invitation only press conference where Mark Zuckerberg introduced Facebook enhanced messaging (email) to thunderous acclaim from the traditional media and thousands of terabytes of blog coverage. I signed up to get my new @Facebook.com email address almost before the Facebook press conference was over. But, alas, no @facebook.com yet.

Filed Under: Facebook Business Marketing, Innovation Marketing, Marketing Strategy Tagged With: @facebook.com, blog, brand, business strategy, competition, facebook, Facebook email, innovations, law of scarcity, marketing, Marketing Strategy, media, press conference, sales, social media, supply, value

5 Ways Customers Can Sink Your Business

September 2, 2010 by Angela Hausman, Ph. D. 10 Comments

Yesterday, a disgruntled customer took hostages at the Discovery Channel creating a crisis that ended in his death and created chaos for a Washington, DC suburb. All the media attention probably didn’t do the station’s marketing strategy much good either.

Filed Under: Customer Relationship Management, Marketing Strategy Tagged With: advertisers, customer dissatisfaction, customer piss off, customer satisfaction, DC, digruntled customer, Discovery Channel, hostages, influential customers, marketing, Marketing Strategy, media, piss off quotient, social networks, social reach, Washington, word of mouth

Marketing Strategy: Customer Relationship Management

August 11, 2010 by Angela Hausman, Ph. D. 21 Comments

Customer relationship management (CRM for short) is a marketing strategy whereby firms concentrate on existing customers. Customer relationship management has gained prominence in developing marketing strategies, in part, because existing customers are 5 times more valuable to a business than new customers, according to market research. They are also more likely to be loyal and to spread positive information about your firm to their social network.

Filed Under: Customer Relationship Management, Marketing Strategy, Social Marketing Tagged With: advertising, brand, customer complaints, customer friendships, customer lifetime value, Customer loyalty, Customer Relationship Management, customer relationships, customers, data mining, empathy, enterprise, enterprise software, existing customers, management, market research, marketing, Marketing Strategy, media, new customers, sales, SAP, SAS, Social network, social network marketing, social network marketing strategy, software, trust

Marketing Strategy: Customer Satisfaction and Delight (Finale)

July 21, 2010 by Angela Hausman, Ph. D. 8 Comments

Services require different marketing strategies and these strategies differ based on whether you’re providing unskilled, skilled, or professional services. Marketing strategies revolve around the nature of price competition, how consumers evaluate the service, and credibility developed by the service provider in matching the service to the market.

Filed Under: Customer Relationship Management, Marketing Research, Marketing Strategy Tagged With: advertising, attorneys, availability, consumers, convenience, Cox Communication, CPAs, credibility, customer expectations, customers, dentists, doctors, marketing, marketing strategies, Marketing Strategy, markets, media, orthodontists, physicians, price, price competition, quality, Roto Rooter, service environments, service providers, services, strategic, strategy, target markets, targeting, Verizon, word of mouth advertising

Ask an Expert Friday

June 25, 2010 by Angela Hausman, Ph. D. 3 Comments

Go to my Facebook Wall (http://Facebook.com/angela.hausman). Click “Like It” and then post any single marketing or social networking question on my wall. Ask about marketing, marketing research, social networking, marketing analytics, customer relationship marketing, advertising, marketing strategy … anything.

Filed Under: Customer Relationship Management, Innovation Marketing, Marketing Analytics, Marketing Research, Marketing Strategy, Social Marketing Tagged With: advertising, brand image, brand management, business relationships, buzz marketing, communication, customers, dependence, engagement, influence, integrated marketing communication, integrated marketing solutions, loyalty, marketing, Marketing Research, Marketing Strategy, media, media buying, pr, promotion, promotions, public relations, social influence, social networking, target market, target markets, viral marketing

6 Reasons Today is the Best Time to Market Your Business

June 15, 2010 by Angela Hausman, Ph. D. 7 Comments

I know. Times are tough. You’ve got dwindling receipts and you still have to pay your employees, keep the lights on, buy stuff to sell or make … Marketing is just something you DON’T have money for. And, with fewer employees, you don’t have time for marketing. BUT, you can’t afford to ignore marketing. In [...]

Filed Under: Marketing Strategy, Social Marketing Tagged With: advertising, marketing, Marketing Strategy, media, media buying, pr, promotions, public relations, social media

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Here’s A Little About Me!

I'm an Associate Professor of Marketing at Howard University and the Associate Editor of the European Journal of Marketing for Social Media and Internet Marketing. I manage Hausman and Associates, a full-service marketing firm operating at the intersection of marketing and social media. We provide marketing strategy, branding, feasibility studies, market research, and a variety of other marketing programs to mid-sized and large businesses.

I hold a PhD in Marketing from USF. I live in Alexandria with my 3 kids, 2 dogs, and 3 cats.

If you enjoy my posts, you might also check out my articles in Social Media Mags and on Business2Community website Read More…

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