As bloggers, we all struggle over creating valuable content for our readers, but sometimes great content just falls into your lap and reminds you about what’s really important in selling your brand — customer service. Don’t get me wrong, social media is a GREAT tool for creating warm fuzzy feelings that lead to increased sales, [...]
Brand Awareness I have a question from a linkedin connection: “what is the best way to create brand awareness for loyalty programs?” Nancy Loderick I say it would depend on the buyer persona for the loyalty programs. Where are the customers/prospects? Are they online? Where online? Depending on where these folks are, I would focus [...]
Service failure occurs when customers don’t get the kind of service they expect from your business. Incur enough service failures and your out of business. Service failure is serious not only because it drives away existing customers, but it encourages customers to retaliate against the business.