at the Intersection of Marketing and Social Media
As bloggers, we all struggle over creating valuable content for our readers, but sometimes great content just falls into your lap and reminds you about what’s really important in selling your brand — customer service. Don’t get me wrong, social media is a GREAT tool for creating warm fuzzy feelings that lead to increased sales, [...]
Brand Awareness I have a question from a linkedin connection: “what is the best way to create brand awareness for loyalty programs?” Nancy Loderick I say it would depend on the buyer persona for the loyalty programs. Where are the customers/prospects? Are they online? Where online? Depending on where these folks are, I would focus [...]
I hold a PhD in Marketing from USF. I live in Alexandria with my 3 kids, 2 dogs, and 3 cats.
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