at the Intersection of Marketing and Social Media
B2B social media marketing (business to business) is similar to marketing to consumers in many respects, but different in strategic ways. Let’s take a look at how to maximize the return of your B2B social media marketing. B2B Social Media Marketing – Similarities In B2B social media marketing you’re trying to reach other businesses rather [...]
One of the most dramatic and pervasive changes I’ve seen in marketing over the last 20 years is the prominence of a marketing information system guiding marketing decision-making and planning. In general, marketing is more data-driven, especially in supporting the ROI (Return on Investment) of marketing actions. The old days of running your marketing, especially [...]
Here’s a cool new infographic I found on the ROI of Social Media. Now, don’t go rolling your eyes at me — here she goes with ANOTHER infographic. I know I post them a lot, but that’s because they work. Infographics convey a lot of really complicated information in a very concise way. So, ready [...]
Why Design is Important in Your Social Media? Design elements make your social media attractive, which is a plus for visitors Design elements impact the usability of your website Recent SEO updates emphasize both usability and attractiveness elements of the site Design is a strong element in creating a brand for your business. Design creates [...]
Social Media Week scheduled for Sept. Unfortunately, DC won’t host a fun and information filled week of social media panels, events, discussions, and presentations next month — mostly because DC Tech Week starts in early November. But, I thought I’d whet your appetite by giving you my recap of events from February’s Social Media Week. Last month, Social [...]
Marketing is Dead Yesterday, I wrote my commentary on a recent HBR post proclaiming Marketing IS Dead with some well-reasoned evidence that MARKETING IS NOT DEAD. You might want to check out those comments, here, but please don’t waste your time reading the HBR post — it’s utter nonsense. What support did the author offer [...]
Failing in your social media marketing efforts? Maybe you tried social media and didn’t see much lift. Social media seemed like a lot of work — learning the idiosyncracies of different social networks, creating and scraping content, engaging your network — for very little ROI (Return on Investment). Ever think maybe you were doing social [...]
Interesting graphic today from HubSpot on how marketing is loveable. I’m not sure when marketing became a 4 letter word, but I agree marketing spruced up its image with the rise of social media. Of course, understand that only a small fraction of most company’s marketing spend is for social media — and much of [...]
Business success has always been elusive, but, as the economy tightened, businesses stepped up their search for the next trick to give them a competitive advantage. Maybe social media marketing would work? Or increasing appeal to a specific demographic? But, these marketing tactics can be very expensive and the ROI is often speculative. Other businesses [...]
This is the 3rd in a series explaining how social media marketing and traditional marketing differ. Last week, I posted my side by side comparison of the 16 differences between social media marketing and traditional marketing. Earlier this week, I found a great infographic designed for CMOs (Chief Marketing Officers) showing the differences between social [...]
I hold a PhD in Marketing from USF. I live in Alexandria with my 3 kids, 2 dogs, and 3 cats.
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