at the Intersection of Marketing and Social Media
I get lots of comments and questions about an old post on perceptual mapping. I think this is great. It means folks are using these predictive analytics to optimize their business. But, it makes me realize there’s a lot I left out of that original post on perceptual mapping. So, here’s the continuation of that [...]
Sorry, I did warn you. If you’re reading this hoping to learn how to code a website — you’re in the wrong place. But, if you want to learn how to create a website design that helps you reach your marketing goals — then read on. Website design for dummies I once went to a [...]
On the surface, engagement in social media is relatively simplistic. Members of the social network “like” posts, comment on them, or share them. Or users create their own posts about brands or upload images containing branded products, which are posted to their own social profile or on that of the brand. Members can also choose [...]
That’s the finding of Don Shultz and Martin Block of Northwestern University. Based on a massive study comprised of data from over 10 years, these professors show evidence that social media is killing brands. Stop the Presses Social media killing brands !!!!!!! Their finding suggest businesses should SHUT down their social media and dampen the [...]
Actually, I don’t think it’s so much an issue of marketing VERSUS customer service as it is an issue of using customer service to SUPPORT your marketing efforts, especially in social media. In fact, Richard Branson, of Virgin Group, puts together teams containing both marketing and customer service in his social media teams. That’s because [...]
This is a guest post by Linda Forshaw Ten-month-old Harry needs his lunch, his baby signing class is at two, there’s a pile of ironing looming ominously in the corner, the shopping needs to be done, seven-year-old Jodie finishes school at three, her dance class is at five, the family’s tea needs to be on [...]
NOW, settle down. We’re not talking about the oldest profession. We’re talking about how businesses can build real friendships through social media — friendships that look more like true friendships and build communities among their friends to support their business goals. Why businesses should make friends on Facebook? Businesses question the value of incorporating social [...]
Predictive analytics have been around a long time in finance and economics. Slowly, these analytic tools are finding their way into the marketing and social media arenas. What are predictive analytics? Predictive analytics use data regarding past behaviors to predict how individuals will behave in the future. For instance, your credit score is a predictive [...]
Local businesses often feel like social media just isn’t for them. But blogging is still a good way to make money, even if you never want to make money from your blog. Small local businesses can see a huge increase in sales through blogging and other social media tactics driving customers to your physical store. [...]
As bloggers, we all struggle over creating valuable content for our readers, but sometimes great content just falls into your lap and reminds you about what’s really important in selling your brand — customer service. Don’t get me wrong, social media is a GREAT tool for creating warm fuzzy feelings that lead to increased sales, [...]
I hold a PhD in Marketing from USF. I live in Alexandria with my 3 kids, 2 dogs, and 3 cats.
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