Marketing strategy in the digital age — or ANY age, for that matter, requires a careful plan based on the external and internal environments that meets your SMART goals.
Continuing our series on “Back to Marketing Basics” today we’ll discuss sustainable competitive advantage. First. let’s define competitive advantage. According to Wikipedia: Competitive advantage occurs when an organization acquires or develops an attribute or combination of attributes that allows it to outperform its competitors. These attributes can include access to natural resources, such as high […]