An Insider’s Guide to Digital Marketing Analytics

digital marketing analytics

Forbes proclaimed 2014 the Year of Digital Marketing Analytics, summing up the problem this way: If most digital marketing programs or campaigns have a weak area, it’s analytics. One recent study identified that the biggest talent and hiring gap in online marketing is in the analytics space. 37% of companies surveyed said that they desperately […]

Marketing Has No Definition and No Rules: Pt. 2

new rules of customer service

First, Happy New Year to my followers and readers. I hope this year is healthy, productive, and successful. With that said, I’d like to start the new year off by expanding on the post that ended the year — marketing has no definition and no rules. This post generated a bit of discussion on LinkedIn, […]

Social Media Analytics Review: Beckon

social media analytics

One of my favorite perks of running this website, is meeting great people and learning about new things in the online/ inbound marketing space — especially new social media analytics tools. A couple of weeks ago, I got a demo of a new tool — Beckon — that has a lot to offer. It’s price […]

Customer Insights Create Competitive Advantage

social media support your local business

Online commerce is changing — FAST! A strategy where tech weenies used to dominate is quickly changing as the importance of online and mobile sales increase dramatically. IS YOUR BRAND READY FOR THESE CHANGES ???? Not only are more customers shopping using their computers tablets, and smartphones, but digital influence dwarfs the voice of brands’ […]

Back to Marketing Basics: 9 Options for Sustainable Competitive Advantage

sustainable competitive advantage

Continuing our series on “Back to Marketing Basics” today we’ll discuss sustainable competitive advantage. First. let’s define competitive advantage. According to Wikipedia: Competitive advantage occurs when an organization acquires or develops an attribute or combination of attributes that allows it to outperform its competitors. These attributes can include access to natural resources, such as high […]

5 Social Media Marketing Strategy Lessons From 2012

social media strategy for 2-13

At the beginning of the year, it seems appropriate to look back at 2012 and how these milestones impact your social media marketing strategy. Major social media events in 2012 If you take a look at the infographic below (courtesy of the SEO Company), you’ll see major social media events in 2012.  I’ll highlight just […]