at the Intersection of Marketing and Social Media
Continuing our series on “Back to Marketing Basics” today we’ll discuss sustainable competitive advantage. First. let’s define competitive advantage. According to Wikipedia: Competitive advantage occurs when an organization acquires or develops an attribute or combination of attributes that allows it to outperform its competitors. These attributes can include access to natural resources, such as high [...]
At the beginning of the year, it seems appropriate to look back at 2012 and how these milestones impact your social media marketing strategy. Major social media events in 2012 If you take a look at the infographic below (courtesy of the SEO Company), you’ll see major social media events in 2012. I’ll highlight just [...]
Predictive analytics have been around a long time in finance and economics. Slowly, these analytic tools are finding their way into the marketing and social media arenas. What are predictive analytics? Predictive analytics use data regarding past behaviors to predict how individuals will behave in the future. For instance, your credit score is a predictive [...]
B2B social media marketing (business to business) is similar to marketing to consumers in many respects, but different in strategic ways. Let’s take a look at how to maximize the return of your B2B social media marketing. B2B Social Media Marketing – Similarities In B2B social media marketing you’re trying to reach other businesses rather [...]
Last week, I gave you 16 ways social media marketing is different from traditional marketing. Now, it seems, I’ve started a trend of others posting on this topic. Inbound marketing, is really just a collection of tools designed to DRIVE targeted traffic to your website and most of these tools fit the overall notion of [...]
Actually, this post comes from a question I was asked last night at a startup event in DC – What are the TOP 5 Marketing Mistakes companies make? This is an absolutely fabulous question, so I thought I’d share my answer with your today. Whether you’re using social media marketing strategies or traditional marketing strategies, [...]
Ways to Drive Traffic There are lots of ways to drive traffic to your website — and traffic translates into social media marketing success. Here’s an overview of methods for creating social media marketing success. Today, we’ll just talk about 1 element of this — using social media to drive traffic. Building Traffic with [...]
Well, it’s been awhile, but the book is coming along and I’m committed to finishing it this summer. Meanwhile, the 1st chapter is ready for comments, so take a moment and download your copy today — it’s FREE. What is Social Media Marketing? The first chapter is a great introduction to the book. Chapter [...]
Google continues its quest to provide searchers the most relevant results (and anger SEO and site managers who make a living avoiding these efforts) with its new Penguin update. And, just like the Panda update last year, people aren’t happy. Here’s what Rand Fishkin of SEOMoz (a premier SEO provider) has to say: It’s done [...]
Those of us who work in marketing and social media don’t need much convincing as to why social media is a critical element of any marketing strategy. But, I was at a start-up networking event last week and discovered quite a number of entrepreneurs didn’t even know what social media is. So today let’s talk [...]
I hold a PhD in Marketing from USF. I live in Alexandria with my 3 kids, 2 dogs, and 3 cats.
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