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Facebook Business Marketing

November 5, 2010 by Angela Hausman, Ph. D. 10 Comments

Fan Page … Profile Page … Group ?????? Which is best for your Facebook marketing strategy?

Even though the question is simple — the answer is anything but simple. The best Facebook Business Marketing Strategy is muddled and depends on your marketing goals, your target market, and your industry.

Filed Under: Facebook Business Marketing, Marketing Strategy, Social Marketing Tagged With: brand, business marketing, companies, customers, engagement, facebook, Fan Page, feedback, influence, interact, Like, marketing, marketing goals, Marketing Strategy, strategy, Target, target market, viral, viral marketing

Ways to Measure your Return on Investment

October 14, 2010 by Angela Hausman, Ph. D. 12 Comments

A recent post discussed Marketing ROI and some problems inherent in measuring Marketing ROI. Today, let’s expand on effective ways to measure ROI.

Filed Under: Uncategorized Tagged With: brand, brand associations, brand awareness, brand image, customer satisfaction, customer service, engagement, facebook, market share, marketing, marketing goals, marketing ROI, Marketing Strategy, Marketing Today, social media, target market

Its Either your Job or your “Friends”: Social Media Under Fire

October 4, 2010 by Angela Hausman, Ph. D. 15 Comments

Many companies block access to social media in the workplace, but now they’re trying to dictate what employees can say in social networks from home or on their mobile devices.

Filed Under: Social Marketing Tagged With: brand, brand image, brand strategy, Branding, freedom of speech, innovations, law, listening, marketing, marketing goals, mobile, new products, social media, Social network, strategic advantage

How to Add Video to Your Social Media

October 3, 2010 by Angela Hausman, Ph. D. 7 Comments

Check out Animoto. Its a cool new social media tool we discovered for creating videos from your still images.

Filed Under: Marketing Strategy, Social Marketing Tagged With: Animoto, Apple, blog, copyrights, facebook, FinalCut Pro, Flickr, intellectual property, marketing, marketing goals, Marketing Strategy, social media, social media strategy, social media tool, social networks, video

How to Use Social Media as an Educational Tool

September 30, 2010 by Angela Hausman, Ph. D. 14 Comments

Whether you’re actually teaching in a school setting, running a corporate training program, or trying to educate consumers about your new product — social media may be the vehicle you need to succeed.

Filed Under: Marketing Strategy, Social Marketing Tagged With: ask a marketing expert, authority, Blackboard, blogs, brand, Brian Solis, buyer's remorse, Chris Brogan, cognitive dissonance, community, community of consumption, Cornell, cultural norms, D. Steven White, Darden School of Business, Edublogs, facebook, global social media, Howard University, James Madison University, loyalty, marketing, marketing goals, multimedia, partial employees, social media, social networks, Stanford, Theresa Clark, trust your brand, UMass, University of Virginia, validate buying decision

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Here’s A Little About Me!

I'm an Associate Professor of Marketing at Howard University and the Associate Editor of the European Journal of Marketing for Social Media and Internet Marketing. I manage Hausman and Associates, a full-service marketing firm operating at the intersection of marketing and social media. We provide marketing strategy, branding, feasibility studies, market research, and a variety of other marketing programs to mid-sized and large businesses.

I hold a PhD in Marketing from USF. I live in Alexandria with my 3 kids, 2 dogs, and 3 cats.

If you enjoy my posts, you might also check out my articles in Social Media Mags and on Business2Community website Read More…

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Facebook Business Marketing

Ways to Measure your Return on Investment

Its Either your Job or your “Friends”: Social Media Under Fire

How to Add Video to Your Social Media

How to Use Social Media as an Educational Tool

FREE Marketing Tips from Hausman Marketing Letter

What others are saying about Hausman Marketing Letter

Find us on your favorite social network

Google Pages for Business – Check it Out !

Here’s A Little About Me!

Share with us on our Facebook Page

Categories:

Topics

Check us out on Google+

Top Posts & Pages

Copyright

Blogroll

Notice to readers