Product Pricing: Back to Marketing Basics

pricing

Product pricing is a rather thorny issue that most of us deal with from time to time: How much should I charge for XXXXXX? Charge too much and potential customers avoid your brand; charge too little and you’re leaving money on the table. But, how to you figure your product pricing — especially for a […]

Back to Marketing Basics: Market Research in the Social Media Age

market research

Market research is often undervalued in companies and is often one of the first things eliminated when times are tough.  But, that’s the wrong attitude. Market research is crucial for uncovering marketing opportunities. Consider the humble minivan — only the MOST successful new car concept in many years.  This car concept generate billions of dollars […]