Social media is changing — and analytics are leading this transformation. Yet, surprisingly, when I pitch my business to prospective clients, I’m shocked to find competitors never mentioned metrics or analytics when discussing their services. Or, they assess metrics that don’t lead to success of your social media marketing strategies — like #Fans/ Followers, Page [...]
An earlier post discussed some basics of Google Adwords, so you should read that post, if you haven’t already. Today, I’d like to more forward in our discussion of using Google Adwords to drive more traffic to your website. Selecting Appropriate Keywords Obviously, from our last discussion, keyword selection is critical for success — they [...]
Calculating Social Media ROI (Return on Investment) is a little tricky. So many folks don’t bother trying to link analytics like ROI to evaluate your social media marketing efforts. Others default to simple metrics, such as Likes and Followers. But without some notion of your Social Media ROI, firms are uncomfortable investing or increasing their [...]
Did you ever play “telephone” when you were a kid? Remember how funny it was to have someone start a message, then hear something totally garbled at the end after each friend whispered the message in the next person’s ear. Well, it’s not so funny when this happens to your branding message. You want your [...]
My own experience listening in social media is mainly in an area commonly overlooked by firms who mostly use listening as a means of reputation management or pro-active complaint handling. My expertise in online listening is using online conversations as a means for understanding consumer behavior.
Next week I plan a series of posts on measuring ROI and using other elements of a marketing dashboard in strengthening marketing strategies. As always, your comments and suggestions are valued. If you have suggestions for topics, I’d love to hear them. I also encourage you to post links to other discussions of topics related to posts.
Ask a marketing question …. answer a marketing question. Its a fun and informative way to share information and improve your marketing strategy.
But, marketing is MORE than tools. The key element delineating marketing is that it is strategic. Marketing strategy involves plans integrating these tools with other marketing concepts, such as target marketing and market segmentation. Marketing strategy builds on understandings of consumer and firm behavior, as well as international cultural differences.