The 5 Deadly Sins of Marketing

metrics guide success

Actually, this post comes from a question I was asked last night at a startup event in DC – What are the TOP 5 Marketing Mistakes companies make? This is an absolutely fabulous question, so I thought I’d share my answer with your today.  Whether you’re using social media marketing strategies or traditional marketing strategies, [...]

Metrics and Focus Groups: Ask a Marketing Expert

Ask a Marketing Expert

We didn’t have a guest with us for Ask a Marketing Expert so we could focus on questions.  Here’s what was discussed.‎ Focus Groups Eric Davis how did your focus groups go today? Any great insights (you don’t have to share the client). I’ve done a lot of focus groups myself and find they can [...]

Integrated Marketing Strategy

Marketing needs to be very strategic and integrated. Having a social media strategy, an advertising strategy, an online strategy, etc. doesn’t serve the company’s best interests. All these strategies need to start with an integrated marketing strategy, which combines tactics from various communication media, with product strategies, pricing strategies, and distribution strategies.

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