listening - Hausman Marketing Letter

Back to Marketing Basics: Market Research in the Digital Age

March 26, 2013 by Angela Hausman, Ph. D. Leave a Comment

create great video content

Market research guides your marketing strategy and should underpin everything you do as a business. As businesses march ever more relentlessly toward improved metrics, market research should be the first arrow you pull from your quiver. Yet, many of the same managers demanding better metrics fail to grasp the importance of market research. Why firms [...]

Filed Under: Marketing Analytics, Marketing Research, Marketing Strategy, Social Marketing Tagged With: listening, market research, qualitative market research, quantitative market research, social media, social media listening

Listening Posts in Social Media: Discussion from Ask a Marketing Expert

January 16, 2011 by Angela Hausman, Ph. D. 5 Comments

Do you have a listening post? How important is the listening post to your firm? What software are you using to listen? How is your firm using its listening post? How effective is your listening post? What are the major problems you face? What changes do you plan in the coming year regarding listening?

Filed Under: Ask a Marketing Expert, Marketing Analytics, Marketing Research, Marketing Strategy, Social Marketing Tagged With: AMA, Lexis Nexis, listening, market research, Marketing Strategy, reputation management, ROI, social conversations, social media, social media monitoring, twitter

Value of Social Media and Listening Posts – Ask a Marketing Expert

January 8, 2011 by Angela Hausman, Ph. D. 8 Comments

Archived Ask a Marketing Expert discussed Listening Posts and ROI in social media — especially the value of a Facebook fan or Twitter Follower.

Filed Under: Ask a Marketing Expert, Facebook Business Marketing, Marketing Strategy, Social Marketing Tagged With: advertising, AMA, blog, brand, brand sentiment, engagement, Facebook fan, free content, identiy theft, linkedin, listening, listening post, Mark Zuckerberg, monetize, privacy, Rockmelt, ROI, Twitter Follower, value, YouTube

Listening in Social Media

December 29, 2010 by Angela Hausman, Ph. D. 9 Comments

My own experience listening in social media is mainly in an area commonly overlooked by firms who mostly use listening as a means of reputation management or pro-active complaint handling. My expertise in online listening is using online conversations as a means for understanding consumer behavior.

Filed Under: Facebook Business Marketing, Marketing Strategy, Social Marketing Tagged With: advertising, brand, competition, consumer behavior, customers, dissatisfaction, facebook, goals, hyperresearch, hypotheses, information, keywords, listening, listening post, market, marketing, Marketing Strategy, nvivo, objectives, online, privacy, satisfaction, social media, social space, SPSS, tools, video

Marketing Skills, Microsoft Job Search Advice, and Social Listening

December 4, 2010 by Angela Hausman, Ph. D. 13 Comments

Today, we had a very active discussion on Ask a Marketing Expert regarding marketing skills and whether there should be a certification to ensure marketers have the skills necessary to effectively represent their clients and firms. This brought a significant discussion of how marketers can demonstrate their expertise.

Today, we had a very active discussion on Ask a Marketing Expert regarding marketing skills and whether there should be a certification to ensure marketers have the skills necessary to effectively represent their clients and firms. This brought a significant discussion of how marketers can demonstrate their expertise.

Filed Under: Ask a Marketing Expert, Marketing Research, Marketing Strategy, Social Marketing Tagged With: advertising, ask a marketing expert, certification, community, creativity, customer insights, expert, linkedin, listening, listening intellegence strategy, market research, marketing, marketing excellence, marketing majors, Microsoft, new media, portfolio, relevance, sales, skills, social media listening, social media marketing, technology, value

Marketing Productivity in Social Media

October 16, 2010 by Angela Hausman, Ph. D. 10 Comments

Ask a Marketing Expert drew several top experts, Steven White from UMass-Dartmouth and Barry McLawhorn, a social media consultant, to discuss the issue of how social media affects marketing productivity. Interesting discussion.

Filed Under: Ask a Marketing Expert, Social Marketing Tagged With: advertising, authority, Best Buy, community, CRM, customer pain, customer referrals, Dell, facebook, Geek Squad, inbound marketing, Joel Comm, John Jantsch, Ken Brand, listening, location based marketing, Mark Collier, marketing, media traffic, mobile marketing, productivity, Robert Stevens, social media, social media marketing, tweets, value, YouTube

Week in Review: What’s Ahead

October 11, 2010 by Angela Hausman, Ph. D. 6 Comments

Next week I plan a series of posts on measuring ROI and using other elements of a marketing dashboard in strengthening marketing strategies. As always, your comments and suggestions are valued. If you have suggestions for topics, I’d love to hear them. I also encourage you to post links to other discussions of topics related to posts.

Filed Under: Ask a Marketing Expert, Innovation Marketing, Marketing Strategy, Social Marketing Tagged With: ask a marketing expert, Bartiromo, brands, economic recovery. strong economy, economists, GE, Innovation Marketing, innovative, innovative ideas, Intel, listening, market, market segment, market segmentation, marketing, marketing dashboard, Marketing Strategy, Michael Mandel, new products, perceptual maps, product, product market grid, profitable services, reputation, Richard Florida, ROI, service blueprinting, social media, strategy, successful innovations, target market

Its Either your Job or your “Friends”: Social Media Under Fire

October 4, 2010 by Angela Hausman, Ph. D. 15 Comments

Many companies block access to social media in the workplace, but now they’re trying to dictate what employees can say in social networks from home or on their mobile devices.

Filed Under: Social Marketing Tagged With: brand, brand image, brand strategy, Branding, freedom of speech, innovations, law, listening, marketing, marketing goals, mobile, new products, social media, Social network, strategic advantage

Now That you Have a Listening Post, You Need to Analyze all That Data to Support your Marketing Strategy

September 14, 2010 by Angela Hausman, Ph. D. 12 Comments

Even if you DON’T have social media as part of your marketing strategy, you need a listening post to “hear” what others are saying about you online and in social networks.NOW, your problem is you have a TON of unstructured (non-numeric) data and you can’t make heads or tails out of it. Here’s your solution.

Filed Under: Marketing Analytics, Marketing Strategy, Social Marketing Tagged With: analyze data, categorize data, complaint handling, complaints, customer satisfaction, customer service, effective listening, empowerment, hyperresearch, listening, listening post, marketing, marketing communication, marketing dashboard, Marketing Strategy, nvivo, reward employees, satisfaction levels, self service technologies, social media, social networks, SPSS, superior service, unstructured data

5 Reasons you NEED a Listening Post to Enhance Your Social Media Marketing Strategy

September 9, 2010 by Angela Hausman, Ph. D. 9 Comments

Although difficult, listening may be more important than anything else you do to promote your business, especially in terms of social networking. Therefore, even if you don’t choose to establish a social network presence, a good listening post is a must.

Filed Under: Marketing Analytics, Marketing Research, Marketing Strategy, Social Marketing Tagged With: blogs, brand, complaint handling, customer delight, facebook, innovative products, listening, listening post, market research, marketing, Marketing Strategy, online social presence, promotion, social media, social media marketing, social media marketing strategy, social networking tactic, social networks, unstructured data

vCita Online Scheduling

Here’s A Little About Me!

I'm an Associate Professor of Marketing at Howard University and the Associate Editor of the European Journal of Marketing for Social Media and Internet Marketing. I manage Hausman and Associates, a full-service marketing firm operating at the intersection of marketing and social media. We provide marketing strategy, branding, feasibility studies, market research, and a variety of other marketing programs to mid-sized and large businesses.

I hold a PhD in Marketing from USF. I live in Alexandria with my 3 kids, 2 dogs, and 3 cats.

If you enjoy my posts, you might also check out my articles in Social Media Mags and on Business2Community website Read More…

Hausman Marketing Letter is Stephen Fry proof thanks to caching by WP Super Cache

Google+