Archived Ask a Marketing Expert discussed Listening Posts and ROI in social media — especially the value of a Facebook fan or Twitter Follower.
Value of Social Media and Listening Posts – Ask a Marketing Expert
Filed Under: Ask a Marketing Expert, Facebook Business Marketing, Marketing Strategy, Social Marketing Tagged With: advertising, AMA, blog, brand, brand sentiment, engagement, Facebook fan, free content, identiy theft, linkedin, listening, listening post, Mark Zuckerberg, monetize, privacy, Rockmelt, ROI, Twitter Follower, value, YouTube
Listening in Social Media
My own experience listening in social media is mainly in an area commonly overlooked by firms who mostly use listening as a means of reputation management or pro-active complaint handling. My expertise in online listening is using online conversations as a means for understanding consumer behavior.
Filed Under: Facebook Business Marketing, Marketing Strategy, Social Marketing Tagged With: advertising, brand, competition, consumer behavior, customers, dissatisfaction, facebook, goals, hyperresearch, hypotheses, information, keywords, listening, listening post, market, marketing, Marketing Strategy, nvivo, objectives, online, privacy, satisfaction, social media, social space, SPSS, tools, video
How to Use Social Media in Your Innovation Strategy
Listening to Social Media conversations not only helps you manage your online reputation, it can be invaluable in informing development of new products and modifications to existing ones.
Filed Under: Innovation Marketing, Marketing Strategy, Social Marketing Tagged With: advertising, attitudes, brand, consumer needs, conversations, customer needs, customers, engaged, facebook, Flickr, Innovation Marketing, keywords, listening post, online reputation, products, promotional campaigns, reputation management, responsive, satisfaction, segments, social media, social media strategy, social networks, strategy, SunChips, twitter, values, YouTube
Listening to Social Media: Presentation to DC AMA
A listening post is an online tool for monitoring brand mentions in Blogs and online media, including social media. Even if you choose not to establish a social media strategy of your own, it’s important to manage your online reputation through a listening post.
Filed Under: Marketing Strategy, Social Marketing Tagged With: American Marketing Association, case studies, listening post, marketing, social media
Now That you Have a Listening Post, You Need to Analyze all That Data to Support your Marketing Strategy
Even if you DON’T have social media as part of your marketing strategy, you need a listening post to “hear” what others are saying about you online and in social networks.NOW, your problem is you have a TON of unstructured (non-numeric) data and you can’t make heads or tails out of it. Here’s your solution.
Filed Under: Marketing Analytics, Marketing Strategy, Social Marketing Tagged With: analyze data, categorize data, complaint handling, complaints, customer satisfaction, customer service, effective listening, empowerment, hyperresearch, listening, listening post, marketing, marketing communication, marketing dashboard, Marketing Strategy, nvivo, reward employees, satisfaction levels, self service technologies, social media, social networks, SPSS, superior service, unstructured data
Marketing Strategy Last Week and Upcoming
this post will recap marketing strategies and social marketing topics discussed in my blog over the past week, updating the information provided in the blog with comments posted here or on Facebook. I also like to take this opportunity to propose topics for next week. As always, visitors are encouraged to comment and suggest future blog posts and I try to accommodate these suggestions. I’m also looking for guest bloggers who have expertise in marketing marketing strategy, innovation, social media, etc to bring new perspectives to my visitors. My goal, as always is to build community not sell you something.
Filed Under: Marketing Analytics, Marketing Research, Marketing Strategy, Social Marketing Tagged With: AOL, brand, brand management, brand mentions, Brian Solis, conversation index, direct marketing module, listening post, manage your brand, marketing, Marketing Analytics, marketing metrics, Marketing Research, Marketing Strategy, social media, social media marketing strategy, SPSS, Terry Ebaugh, twitter
5 Reasons you NEED a Listening Post to Enhance Your Social Media Marketing Strategy
Although difficult, listening may be more important than anything else you do to promote your business, especially in terms of social networking. Therefore, even if you don’t choose to establish a social network presence, a good listening post is a must.
Filed Under: Marketing Analytics, Marketing Research, Marketing Strategy, Social Marketing Tagged With: blogs, brand, complaint handling, customer delight, facebook, innovative products, listening, listening post, market research, marketing, Marketing Strategy, online social presence, promotion, social media, social media marketing, social media marketing strategy, social networking tactic, social networks, unstructured data
Evolution of Marketing Strategy in the Age of Social Networks
These are just a few of the MANY changes to marketing strategy wrought by social networks. So, here’s the question. How has YOUR firm modified your marketing strategy to accommodate social networks? Please share with the group so we can all benefit from your knowledge. If you develop tools for managing social networks, give us a link to your products. If you find problems, what solutions would you like to see developed to solve these problems?
Filed Under: Marketing Research, Marketing Strategy, Social Marketing Tagged With: advertising, boycott, brand, buying behavior, complaint, digital age, e-commerce, lawsuit, listening post, market research, marketing, Marketing Strategy, promotion, social media, social networks, social sphere, strong relationships, viral, virtual community, wizard of oz
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