Archived Ask a Marketing Expert discussed Listening Posts and ROI in social media — especially the value of a Facebook fan or Twitter Follower.
My own experience listening in social media is mainly in an area commonly overlooked by firms who mostly use listening as a means of reputation management or pro-active complaint handling. My expertise in online listening is using online conversations as a means for understanding consumer behavior.
Listening to Social Media conversations not only helps you manage your online reputation, it can be invaluable in informing development of new products and modifications to existing ones.
A listening post is an online tool for monitoring brand mentions in Blogs and online media, including social media. Even if you choose not to establish a social media strategy of your own, it’s important to manage your online reputation through a listening post.
Now That you Have a Listening Post, You Need to Analyze all That Data to Support your Marketing Strategy
Even if you DON’T have social media as part of your marketing strategy, you need a listening post to “hear” what others are saying about you online and in social networks.NOW, your problem is you have a TON of unstructured (non-numeric) data and you can’t make heads or tails out of it. Here’s your solution.
this post will recap marketing strategies and social marketing topics discussed in my blog over the past week, updating the information provided in the blog with comments posted here or on Facebook. I also like to take this opportunity to propose topics for next week. As always, visitors are encouraged to comment and suggest future blog posts and I try to accommodate these suggestions. I’m also looking for guest bloggers who have expertise in marketing marketing strategy, innovation, social media, etc to bring new perspectives to my visitors. My goal, as always is to build community not sell you something.
Although difficult, listening may be more important than anything else you do to promote your business, especially in terms of social networking. Therefore, even if you don’t choose to establish a social network presence, a good listening post is a must.
These are just a few of the MANY changes to marketing strategy wrought by social networks. So, here’s the question. How has YOUR firm modified your marketing strategy to accommodate social networks? Please share with the group so we can all benefit from your knowledge. If you develop tools for managing social networks, give us a link to your products. If you find problems, what solutions would you like to see developed to solve these problems?