We all KNOW content marketing is the key to building and sustaining a network that generates sales or leads for your organization. But, how effective IS your content marketing strategy? Ineffective Content Marketing Based on their study, Marketo finds most firms feel their content marketing could use a shot of espresso — to supercharge their […]
At the beginning of the year, it seems appropriate to look back at 2012 and how these milestones impact your social media marketing strategy. Major social media events in 2012 If you take a look at the infographic below (courtesy of the SEO Company), you’ll see major social media events in 2012. I’ll highlight just […]
Yesterday, I moderated a panel discussion on Digital Innovations at Digital East. Since the panel consisted of Mashable, Slate, BIA/Kelsey, and Geeknet, it’s no wonder our session centered on Social Media.
Using the hashtag, I’ve Storified reports on transformative social media from attendees.
The future of social networks Lots of changes going on in social networks — the Facebook IPO on Friday (and subsequent 11% drop in share price on Monday), Lawsuits filed against Google (Antitrust) and Facebook (Privacy), new social platforms, including Pinterest further fragment the social landscape, and advertisers grow increasingly skittish about paying for online […]
Definition of engagement in social media I’ve been working on an article on engagement in social media for a top marketing journal and I’ve been really struggling to get a handle on the topic — much more so than normal. It seems everyone recognizes the importance of engagement in social media, they just don’t have […]
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