Social networks are collections of folks who want to build and maintain a relationship. Social media is a communication channel. Social networks are collections of folks who want to talk about their lives, share photos of their kids, find out what their friends are doing … Social networks stand in for the communities we enjoyed [...]
This comes from Laurie Buckelew and she asks One of the questions I’ll be getting is about metrics and how to measure social media. Any thoughts?
Understanding how influence works is a key element affecting marketing strategy? Have you identified key influencers of your brand? How do you track and motivate your influencers?