Social Media is a Communication Channel: Social Networks Are NOT

listening

Social networks are collections of folks who want to build and maintain a relationship.  Social media is a communication channel. Social networks are collections of folks who want to talk about their lives, share photos of their kids, find out what their friends are doing … Social networks stand in for the communities we enjoyed [...]

How To Monitor Social Media Strategy: Analytics

growth of start-ups relies on effective marketing

So, you’ve got your social media marketing strategy in place and have started working on posts and updates and doing all the things outlined in your social media marketing strategy plan.  You’re busy engaging customers, writing great content, and sharing across multiple social platforms, but nothing seems to be happening to your bottom line !  [...]

Archives of Ask a Marketing Expert – Nov. 12

This comes from Laurie Buckelew and she asks One of the questions I’ll be getting is about metrics and how to measure social media. Any thoughts?

Social Media: There’s No Such Thing as a Free Lunch

Increasingly consumers want some type of compensation for Retweeting to their followers or Liking your brand. Truly valuable social media members (ie. influencers) may be worth a little encouragement, but others may not. How do you know the difference?

Marketing Strategy: Influence

Understanding how influence works is a key element affecting marketing strategy? Have you identified key influencers of your brand? How do you track and motivate your influencers?

Marketing Strategy: Making Money without Spam

Making money from social networking without creating spam involves developing a sound marketing strategy. It takes time — nothing is going to happen overnight. It takes hard work — you have to work on you social networks every day.

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