at the Intersection of Marketing and Social Media
This is a guest post from Debra Johnson. Having content on your website gives something for the search engines to index, but having the right keywords within your content is how people find you in search results. Although you don’t want to stuff keywords in your pages to the point where it reads badly, you [...]
An earlier post discussed some basics of Google Adwords, so you should read that post, if you haven’t already. Today, I’d like to more forward in our discussion of using Google Adwords to drive more traffic to your website. Selecting Appropriate Keywords Obviously, from our last discussion, keyword selection is critical for success — they [...]
I hold a PhD in Marketing from USF. I live in Alexandria with my 3 kids, 2 dogs, and 3 cats.
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