5 Tips for Optimizing the SEO of Your Content

Google’s done it again — revised the algorithm it uses to score internet content — and everyone is buzzing about what this means for your SEO (Search Engine Optimization) efforts and how it’ll impact your SERPs (Search Engine Results). That’s because, even with superior social media marketing, a significant number of visits still come from […]

Google Adwords: Creating a Successful PPC Strategy

Social media insights

An earlier post discussed some basics of Google Adwords, so you should read that post, if you haven’t already.  Today, I’d like to more forward in our discussion of using Google Adwords to drive more traffic to your website. Selecting Appropriate Keywords Obviously, from our last discussion, keyword selection is critical for success — they […]