at the Intersection of Marketing and Social Media
Innovation can take many forms. Whether innovation involves creating a new consumer product or service, an innovative business model or your innovation is simply a new way of doing business, innovations fuel competitive advantage for your organization that helps you stand out to consumers. Innovation also helps build a stronger economy that makes things better [...]
Have a great idea? Do you see yourself as the next Mark Zuckerberg (Facebook), Biz Stone (Twitter), or Steven Jobs (Apple) with a multi-billion dollar company? Innovation not only creates wealth for individuals, it fuels the economy — most employment comes from innovative companies. Yet, nearly ALL innovative products fail. In fact, Zuckerberg, Stone, and [...]
Innovation is expensive and risky — and the US is falling seriously behind emerging economies in China and Israel in developing innovations. In a post last year, I discussed how low levels of innovation hurt American businesses and the US Economy. Consumer Innovation to Solve Consumer Problems Yet American consumers create 1000′s of innovations every [...]
Although finance and investing seem to be the darlings of federal efforts to spur innovation and entrepreneurship in the US, marketing deserves a seat at the table.
Service blueprints are a customer-focused process for visualizing what factors are necessary to produce superior service, how superior service will be performed, and how to create optimal experiences for consumers.
Although not directly responsible for the financial meltdown, lack of innovation appears to have at least compounded an otherwise difficult situation and, according to some, to be a significant symptom of a more generalized problem resulting in this crisis.
I hold a PhD in Marketing from USF. I live in Alexandria with my 3 kids, 2 dogs, and 3 cats.
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