This comes from Laurie Buckelew and she asks One of the questions I’ll be getting is about metrics and how to measure social media. Any thoughts?
Archives of Ask a Marketing Expert – Nov. 12
Filed Under: Ask a Marketing Expert, Social Marketing Tagged With: ask a marketing expert, Branding, Digitas, influence, Klout, marketing, marketing metrics, metrics, radian 6, social media, social media marketing, social media measurement, Social Network grader
3 Problems with Facebook Groups Can Threaten Your Facebook Marketing Business
November 12, 2010 by Angela Hausman, Ph. D.
New Facebook Groups can help your marketing strategy — but they may not be right for you. I blogged a few days ago about some valuable aspects of Facebook groups. Today I’d like to discuss some issues with Facebook Groups that might hurt your Facebook Marketing Strategy, rather than help it.
Filed Under: Facebook Business Marketing, Marketing Strategy, Social Marketing Tagged With: brand, communication, exclusive, facebook, Facebook friend, Facebook group, Facebook marketing, Facebook strategy, Huffington Post, influence, influencers, Mark Zuckerberg, marketing, Marketing Strategy, privacy, products, reputation, social media
Facebook Business Marketing
Fan Page … Profile Page … Group ?????? Which is best for your Facebook marketing strategy?
Even though the question is simple — the answer is anything but simple. The best Facebook Business Marketing Strategy is muddled and depends on your marketing goals, your target market, and your industry.
Filed Under: Facebook Business Marketing, Marketing Strategy, Social Marketing Tagged With: brand, business marketing, companies, customers, engagement, facebook, Fan Page, feedback, influence, interact, Like, marketing, marketing goals, Marketing Strategy, strategy, Target, target market, viral, viral marketing
Did Social Media Decide the Election?
Social Media may have also changed the results. By reporting results before the polls closed, social media may have influenced voter — either through their intention to vote or changed their candidate choice. Social media may have also applied undo pressure to voters by disclosing the choices made by members of their social network.
Filed Under: Uncategorized Tagged With: election, facebook, fans, Foursquare, influence, social influence, social media, social networks, twitter, voters
Social Media: There’s No Such Thing as a Free Lunch
Increasingly consumers want some type of compensation for Retweeting to their followers or Liking your brand. Truly valuable social media members (ie. influencers) may be worth a little encouragement, but others may not. How do you know the difference?
Filed Under: Marketing Strategy, Social Marketing Tagged With: brand, Disqus, facebook, Foursquare, influence, influencers, Klout, linkedin, marketing, purchase, social influence, social media, Social network, twitter, value
How to Measure Marketing ROI
No one wants to throw money down the drain, so measuring ROI (return on investment) is an important way to ensure you get value for the money your business spends.
Filed Under: Innovation Marketing, Marketing Analytics, Marketing Strategy, Social Marketing Tagged With: advertising, attitude toward the brand, brand image, brand strategy, consumer confidence, financial measures, influence, Innovation Marketing, long term, market share, marketing, marketing effectiveness, marketing metrics, marketing ROI, Marketing Strategy, profit, return on investment, return on marketing investment, ROMI, short term, social media, traditional advertising, value
Ask a Marketing Expert for Oct. 1
Military Historical Tours Question: We have multiple web sites and blogs http://www.miltours.com/. We also have numerous business partners with one or more web sites. Many of these sites including some high PR sites (and unfortunately low PR sites as well) want to link to one or more of our sites. Our primary site currently has [...]
Filed Under: Ask a Marketing Expert Tagged With: advertising, advertising efectiveness, affiliates, AIDA, brand, Branding Strategy, complementary affiliate network, customers, develop great content, domain, dual brand, effectiveness, Google, inbound links, inbound marketing, influence, landing page, linking strategy, marketing, mobile marketing, page rank, positive relationship, reciprocal links, retweets, ROI, sales, SEO, social media, social media campaign, strategy, target audience, target market, TB commercials, top10seo, vanity URL, webinar, website
Social Media Strategy: What Makes an Influencer?
In social media, finding influencers, getting them talking about your brand, and mobilizing their social networks are critical spreading your brand message, thus supporting a successful marketing strategy.
Filed Under: Marketing Strategy, Social Marketing Tagged With: action, Bono, brand strategy, consumer culture, consumers, culture, experiential behaviors, fashion, followers, influence, influencers, Lady Gaga, marketing, Marketing Analytics, music, popularity, power, quality of content, social influence, social media, social media strategy, Social network, successful marketing strategy, tacit influence
Marketing Analytics for Social Media
Businesses are flocking to social media, but many have concerns regarding the use of this technology and question its utility as part of their marketing strategy. Some have avoided implementing a strategy for social media; taking a wait and see attitude before adding social media to their marketing strategy.
Filed Under: Marketing Analytics, Marketing Strategy, Social Marketing Tagged With: apps, assessment, brand, Digg, downloads, facebook, influence, influencers, involvement, linkedin, marketing, Marketing Strategy, metrics, mobile marketing, newsletter, products, prospects, return on investment, ROI, RSS, services, social bookmarks, social media, social media conversion, social strategy, social video, twitter, viral
Marketing Strategy: Is Impersonal Influence Ethical
Today, we are talking about impersonal influence as part of your marketing strategy. Influence strategies including product cues, pricing cues, brand cues, scarcity and follow the leader are discussed. Finally, we discuss the ethics of these strategies.
Filed Under: Marketing Strategy Tagged With: advertising, advertising to children, brand, children's advertising, consumer attitudes, consumer behavior, consumers, culture, cultures, economists, ethical, ethics, impersonal influence, influence, Influence: The Psychology of Persuasion, Kent Monroe, marketing, Marketing Strategy, McDonalds, permium pricing, price, pricing strategy, product cues, psychological pricing, quality, research, Robert Cialdini, scarcity, semiotics, signs, social influence, utility maximizers
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