This comes from Laurie Buckelew and she asks One of the questions I’ll be getting is about metrics and how to measure social media. Any thoughts?
New Facebook Groups can help your marketing strategy — but they may not be right for you. I blogged a few days ago about some valuable aspects of Facebook groups. Today I’d like to discuss some issues with Facebook Groups that might hurt your Facebook Marketing Strategy, rather than help it.
Fan Page … Profile Page … Group ?????? Which is best for your Facebook marketing strategy?
Even though the question is simple — the answer is anything but simple. The best Facebook Business Marketing Strategy is muddled and depends on your marketing goals, your target market, and your industry.
Social Media may have also changed the results. By reporting results before the polls closed, social media may have influenced voter — either through their intention to vote or changed their candidate choice. Social media may have also applied undo pressure to voters by disclosing the choices made by members of their social network.
No one wants to throw money down the drain, so measuring ROI (return on investment) is an important way to ensure you get value for the money your business spends.
In social media, finding influencers, getting them talking about your brand, and mobilizing their social networks are critical spreading your brand message, thus supporting a successful marketing strategy.
Today, we are talking about impersonal influence as part of your marketing strategy. Influence strategies including product cues, pricing cues, brand cues, scarcity and follow the leader are discussed. Finally, we discuss the ethics of these strategies.