Influence is the grease that makes your marketing work. Using the weapons of influence to market your brand is critical – it motivates your network to share your message; it motivates folks to buy your products; it even impacts how people FEEL about your product. As I was writing my book, Social Media Marketing: The [...]
A couple of weeks ago I discussed the first 3 weapons of influence and today I’d like to talk about the last 3 weapons of influence you should use to convert visitors to your social media platforms, encourage fans and followers to share your social media content, and build your community. As I’ve said before, [...]
Sustainability is one of the hottest terms in business today. According to Wikipedia, sustainability is: development that meets the needs of the present without compromising the ability of future generations to meet their own needs A couple of weeks ago, I attended a presentation by Robert Cialdini on sustainability research he’d conducted. Bob works mainly [...]
Influence in social media is the grease that makes your social media marketing strategy work, but do you know how to effectively employ influence?
Although finance and investing seem to be the darlings of federal efforts to spur innovation and entrepreneurship in the US, marketing deserves a seat at the table.
Why Isn’t Your Firm Using a Newsletter? With all the attention on social media, there’s a tendency to forget tried and true marketing strategies — like Newsletters. Newsletters should support the rest of your online, email, and social media strategies. Let’s take a look at why your firm should be using a newsletter, at least [...]
Motivating Consumers to Spread Your Message In traditional media, TV and radio stations, newspapers, magazines … all got paid to carry your message. So, when you wanted to offer a coupon to get customers to buy that overstock of frozen peas that are taking up space in your freezer case, you contacted them, paid them [...]
Brand Awareness I have a question from a linkedin connection: “what is the best way to create brand awareness for loyalty programs?” Nancy Loderick I say it would depend on the buyer persona for the loyalty programs. Where are the customers/prospects? Are they online? Where online? Depending on where these folks are, I would focus [...]