at the Intersection of Marketing and Social Media
Influence is the grease that makes your marketing work. Using the weapons of influence to market your brand is critical – it motivates your network to share your message; it motivates folks to buy your products; it even impacts how people FEEL about your product. As I was writing my book, Social Media Marketing: The [...]
Sustainability is one of the hottest terms in business today. According to Wikipedia, sustainability is: development that meets the needs of the present without compromising the ability of future generations to meet their own needs A couple of weeks ago, I attended a presentation by Robert Cialdini on sustainability research he’d conducted. Bob works mainly [...]
Influence in social media is the grease that makes your social media marketing strategy work, but do you know how to effectively employ influence?
Although finance and investing seem to be the darlings of federal efforts to spur innovation and entrepreneurship in the US, marketing deserves a seat at the table.
As little kids, we learn about promises. As a kid I learned the Brownie Promise: On my honor, I will try: To serve God and my country, To help people at all times, And to live by the Girl Scout Law. But, almost as soon as we learned about promises, we learned to cross our [...]
Motivating Consumers to Spread Your Message In traditional media, TV and radio stations, newspapers, magazines … all got paid to carry your message. So, when you wanted to offer a coupon to get customers to buy that overstock of frozen peas that are taking up space in your freezer case, you contacted them, paid them [...]
So, you’ve got your social media marketing strategy in place and have started working on posts and updates and doing all the things outlined in your social media marketing strategy plan. You’re busy engaging customers, writing great content, and sharing across multiple social platforms, but nothing seems to be happening to your bottom line ! [...]
Brand Awareness I have a question from a linkedin connection: “what is the best way to create brand awareness for loyalty programs?” Nancy Loderick I say it would depend on the buyer persona for the loyalty programs. Where are the customers/prospects? Are they online? Where online? Depending on where these folks are, I would focus [...]
I hold a PhD in Marketing from USF. I live in Alexandria with my 3 kids, 2 dogs, and 3 cats.
If you enjoy my posts, you might also check out my articles in Social Media Mags and on Business2Community website Read More…
Hausman Marketing Letter is Stephen Fry proof thanks to caching by WP Super Cache
Google+
العربية