Content Marketing in 1 Easy Image

Elements of successful social media marketing

Content marketing is the new tool for success in social media marketing — OK, maybe not so new, but it seems like folks are just discovering it. Here’s the rule of content marketing in 1 easy image.

Weapons of Influence: Motivate for Money

social media market research

Influence is the grease that makes your marketing work. Using the weapons of influence to market your brand is critical –  it motivates your network to share your message; it motivates folks to buy your products; it even impacts how people FEEL about your product.  As I was writing my book, Social Media Marketing: The […]

6 Weapons of Influence in Social Media

A couple of weeks ago I discussed the first 3 weapons of influence and today I’d like to talk about the last 3 weapons of influence you should use to convert visitors to your social media platforms, encourage fans and followers to share your social media content, and build your community. As I’ve said before, […]

Marketing, Influence, and Sustainability


Sustainability is one of the hottest terms in business today.  According to Wikipedia, sustainability is: development that meets the needs of the present without compromising the ability of future generations to meet their own needs A couple of weeks ago, I attended a presentation by Robert Cialdini on sustainability research he’d conducted.  Bob works mainly […]

Influence Makes Your Social Media Marketing Strategy Work


Influence in social media is the grease that makes your social media marketing strategy work, but do you know how to effectively employ influence?

Innovation and Entrepreneurship Need Effective Marketing, Not Just Money

Secretary Locke discussed innovation and entrepreneurship

Although finance and investing seem to be the darlings of federal efforts to spur innovation and entrepreneurship in the US, marketing deserves a seat at the table.

I Promise: A Marketing Strategy Tool

Girl Scout Promise

As little kids, we learn about promises.  As a kid I learned the Brownie Promise: On my honor, I will try: To serve God and my country, To help people at all times, And to live by the Girl Scout Law. But, almost as soon as we learned about promises, we learned to cross our […]

Newsletters Build Influence: Generate Engagement and Sales

Why Isn’t Your Firm Using a Newsletter? With all the attention on social media, there’s a tendency to forget tried and true marketing strategies — like Newsletters.  Newsletters should support the rest of your online, email, and social media strategies.  Let’s take a look at why your firm should be using a newsletter, at least […]