at the Intersection of Marketing and Social Media
Social media is a fabulous market research tool! It allows you to step into everyone’s living room and hear the kinds of conversations they have around their dining room every night (well, assuming people still HAD conversations around their dining table). Social media as market research Businesses seem to always think about social media as [...]
Today, I’ll give you an overview of the cool new modules and features of SPSS and, over the next couple of days, I’ll provide more details for each one.
Through development or acquisition, SPSS has a full line of tools for predictive analysis from data planning and data collection through analysis, reporting, and deployment of solutions. The diversity of tools and ability to buy modules individually allows customizable solutions for a variety of business and non-profit problems.
I hold a PhD in Marketing from USF. I live in Alexandria with my 3 kids, 2 dogs, and 3 cats.
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