7 Tips to Great Social Media Marketing Content Strategy


Social media marketing content success isn’t easy and it takes consistency. Here are 7 tips to get you started on your way to a great social media marketing content strategy. Tune in tomorrow as I share some of my favorite tools for implementing this strategy. 1. Create great content From your customer’s perspective, not yours. […]

How to Make Your Content Marketing SIZZLE

social media

We all KNOW content marketing is the key to building and sustaining a network that generates sales or leads for your organization.  But, how effective IS your content marketing strategy? Ineffective Content Marketing Based on their study, Marketo finds most firms feel their content marketing could use a shot of espresso — to supercharge their […]

Facebook Business Marketing

Facebook business page

It’s been a while since I talked about social media strategies for Facebook Business Marketing and much has changed.  So, I thought I’d discuss some issues to create success with your Facebook business marketing. Facebook Business Marketing Facebook is just one tool for social media marketing, but it’s a biggie.  Facebook currently has nearly 1 […]

16 Differences Between Traditional Media and Social Networking


Understanding these differences between traditional media and social networking is key to social media marketing success.

Social Media Marketing Success with Guy Kawasaki

guy kawasaki

Social Media Tips from Guy Kawasaki Great meeting with Guy Kawasaki recently and learning his social media tricks of the trade and tools he uses to engage Fans and Followers in social media. For those of you who don’t know him, Guy Kawasaki is the former chief evangelist at Apple Computer and co-founder at Alltop.  […]

Relationships Trump Content as King

why social media marketing

If you’ve been doing social media marketing or even thinking about doing social media marketing for any length of time, you’ve heard the oft-repeated phrase “Content is KING”.   As with all such saying, there’s a modicum of truth to that statement.  But, relationships really trump content as King in the world of social networks. Don’t […]

Students Helping Startups: Teaching Social Media Marketing

social media marketing

As you might recall, I taught a social media marketing class during Fall semester at Howard University.  The class involved pairs of students working with a start-up client.  I used a blog post, which was spread through social media and super colleagues such as Techcocktail, Jess3, Guy Kawasaki, and Scott Monty, and had 75 companies […]

Digital Capital Week: Our Session on Social Media Marketing


We’re presenting a session Tuesday night (Nov. 8 ) at 6:30 on social media and internet marketing.  Get details and RSVP for the social media marketing and internet marketing event here.  Our session features a Keynote from  Ken McArthur, best-selling author, speaker, and founder of JV Alert which brings together top speakers and businesses.   […]