We all KNOW content marketing is the key to building and sustaining a network that generates sales or leads for your organization. But, how effective IS your content marketing strategy? Ineffective Content Marketing Based on their study, Marketo finds most firms feel their content marketing could use a shot of espresso — to supercharge their […]
It’s been a while since I talked about social media strategies for Facebook Business Marketing and much has changed. So, I thought I’d discuss some issues to create success with your Facebook business marketing. Facebook Business Marketing Facebook is just one tool for social media marketing, but it’s a biggie. Facebook currently has nearly 1 […]
Understanding these differences between traditional media and social networking is key to social media marketing success.
Social Media Tips from Guy Kawasaki Great meeting with Guy Kawasaki recently and learning his social media tricks of the trade and tools he uses to engage Fans and Followers in social media. For those of you who don’t know him, Guy Kawasaki is the former chief evangelist at Apple Computer and co-founder at Alltop. […]
If you’ve been doing social media marketing or even thinking about doing social media marketing for any length of time, you’ve heard the oft-repeated phrase “Content is KING”. As with all such saying, there’s a modicum of truth to that statement. But, relationships really trump content as King in the world of social networks. Don’t […]
As you might recall, I taught a social media marketing class during Fall semester at Howard University. The class involved pairs of students working with a start-up client. I used a blog post, which was spread through social media and super colleagues such as Techcocktail, Jess3, Guy Kawasaki, and Scott Monty, and had 75 companies […]
We’re presenting a session Tuesday night (Nov. 8 ) at 6:30 on social media and internet marketing. Get details and RSVP for the social media marketing and internet marketing event here. Our session features a Keynote from Ken McArthur, best-selling author, speaker, and founder of JV Alert which brings together top speakers and businesses. […]
Integrating social media into your existing media — advertising and public relations, is challenging. But, without integration across platforms you risk diluting your brand, wasting marketing efforts, and lower sales. This topic came up yesterday in our discussion with Mari Smith, who paid a visit to my social media marketing class yesterday and Jason Falls, […]