An Insider’s Guide to Digital Marketing Analytics

digital marketing analytics

Forbes proclaimed 2014 the Year of Digital Marketing Analytics, summing up the problem this way: If most digital marketing programs or campaigns have a weak area, it’s analytics. One recent study identified that the biggest talent and hiring gap in online marketing is in the analytics space. 37% of companies surveyed said that they desperately […]

Tips for Measuring the ROI of Digital Marketing

the ROI of digital marketing

In the bad old days, digital marketing was a free-for-all where instant gurus touted their money-making formulas (usually little better than snake oil salesmen) and deluded followers into spending thousands for coaching programs that didn’t work. Of course, without metrics for measuring the ROI of digital marketing, these gurus continued raking in the money from […]

The Internet Economy

Saul Klein

The Internet economy is bright — very bright according to Saul Klein of Index Ventures. But, are investors getting returns like Facebook and Google when they invest in tech? Or are they missing some of the secret sauce that makes these investments almost bullet-proof? Returns like Facebook and Google Look at recent investments by Facebook […]

Crafting the Perfect Viral Share

secret to viral sharing

Crafting the perfect viral share If sharing is caring, then we’re all head-over-heels in love with social media. It’s not just Facebook anymore, there are hundreds of social platforms besides, Twitter, Instagram, Google+ and LinkedIn where we’re meeting and greeting new friends all over the world. While these platforms create a great place for sharing […]

Content Marketing Throughout the Marketing Funnel

conversion funnel

Did you know your content marketing strategy varies throughout the marketing funnel? Here are some ideas to get you started on a marketing strategy for each stage in the marketing funnel.

15 Ways to Be Nice in Social Media Posts

social media support your local business

Are you “nice” in your social media posts or are you spammy? Nice social media posts engage and build your audience, while spammy posts make you look stupid, ignorant, or just plan lazy. Spammy posts might also get you banned from social networks. Making nice in social media posts Take a look at the infographic […]

Rockin’ Google’s Universal Analytics: Step-by-Step Guide

universal analytics

Are you rockin’ Google’s new Universal Analytics? Even Yoast (creator of my favorite WordPress Analytics plugin) finally supports Universal Analytics, so there’s no excuse. Universal Analytics provide access to enhanced analytics (especially about visitors to your website) and, it’s easy to add to your website or convert from Classic Analytics. Here’s a step-by-step guide for […]

Traditional Media and Social Media: It’s NOT a Choice

combining traditional media and social media

Social media (or new media) gets so much hype and traditional media is just so easy to bash that we forget both have their place (and tactics). The real problem comes when businesses rely solely on traditional media, especially when they ignore what’s being said about their brands on social media, or when they use […]