Did you know your content marketing strategy varies throughout the marketing funnel? Here are some ideas to get you started on a marketing strategy for each stage in the marketing funnel.
Are you “nice” in your social media posts or are you spammy? Nice social media posts engage and build your audience, while spammy posts make you look stupid, ignorant, or just plan lazy. Spammy posts might also get you banned from social networks. Making nice in social media posts Take a look at the infographic […]
Are you rockin’ Google’s new Universal Analytics? Even Yoast (creator of my favorite WordPress Analytics plugin) finally supports Universal Analytics, so there’s no excuse. Universal Analytics provide access to enhanced analytics (especially about visitors to your website) and, it’s easy to add to your website or convert from Classic Analytics. Here’s a step-by-step guide for […]
Social media (or new media) gets so much hype and traditional media is just so easy to bash that we forget both have their place (and tactics). The real problem comes when businesses rely solely on traditional media, especially when they ignore what’s being said about their brands on social media, or when they use […]
Who want’s more organic traffic to their website? Everybody!!!!!! In traditional media marketing, it was getting eyeballs, in social media marketing it’s getting traffic. While it’s important to drive THE RIGHT traffic, more organic traffic is always better than less traffic. Build organic traffic to your website and you’re ROI (return on investment) will increase. […]
Do you have a content marketing strategy? Do you have the resources necessary to implement your content marketing strategy? Do you find it easy to create unique content on a consistent basis? If you answered NO to any or all of these questions, you’re not alone. According to OneSpot, most firms face these and other […]
Just a few years ago, social media or digital marketing was heralded as the “Great Equalizer” — a tool that would give small businesses an equal footing with the giants (enterprise businesses). With the recent change in organic reach at Facebook, is that still true? Is social media a boon or bust for small business? […]