The Internet Economy

Saul Klein

The Internet economy is bright — very bright according to Saul Klein of Index Ventures. But, are investors getting returns like Facebook and Google when they invest in tech? Or are they missing some of the secret sauce that makes these investments almost bullet-proof? Returns like Facebook and Google Look at recent investments by Facebook […]

Crafting the Perfect Viral Share

secret to viral sharing

Crafting the perfect viral share If sharing is caring, then we’re all head-over-heels in love with social media. It’s not just Facebook anymore, there are hundreds of social platforms besides, Twitter, Instagram, Google+ and LinkedIn where we’re meeting and greeting new friends all over the world. While these platforms create a great place for sharing […]

Content Marketing Throughout the Marketing Funnel

conversion funnel

Did you know your content marketing strategy varies throughout the marketing funnel? Here are some ideas to get you started on a marketing strategy for each stage in the marketing funnel.

15 Ways to Be Nice in Social Media Posts

social media support your local business

Are you “nice” in your social media posts or are you spammy? Nice social media posts engage and build your audience, while spammy posts make you look stupid, ignorant, or just plan lazy. Spammy posts might also get you banned from social networks. Making nice in social media posts Take a look at the infographic […]

Rockin’ Google’s Universal Analytics: Step-by-Step Guide

universal analytics

Are you rockin’ Google’s new Universal Analytics? Even Yoast (creator of my favorite WordPress Analytics plugin) finally supports Universal Analytics, so there’s no excuse. Universal Analytics provide access to enhanced analytics (especially about visitors to your website) and, it’s easy to add to your website or convert from Classic Analytics. Here’s a step-by-step guide for […]

Traditional Media and Social Media: It’s NOT a Choice

combining traditional media and social media

Social media (or new media) gets so much hype and traditional media is just so easy to bash that we forget both have their place (and tactics). The real problem comes when businesses rely solely on traditional media, especially when they ignore what’s being said about their brands on social media, or when they use […]

1000’s in Organic Traffic

target marketing

Who want’s more organic traffic to their website? Everybody!!!!!! In traditional media marketing, it was getting eyeballs, in social media marketing it’s getting traffic. While it’s important to drive THE RIGHT traffic, more organic traffic is always better than less traffic. Build organic traffic to your website and you’re ROI (return on investment) will increase. […]

Solving the Content Marketing Dilemma

content marketing dillemma

Do you have a content marketing strategy? Do you have the resources necessary to implement your content marketing strategy? Do you find it easy to create unique content on a consistent basis? If you answered NO to any or all of these questions, you’re not alone. According to OneSpot, most firms face these and other […]