goals - Hausman Marketing Letter

4th and Goal: Setting, Monitoring, and Achieving Your Goals

October 19, 2011 by Angela Hausman, Ph. D. 4 Comments

After working with small businesses for 25 years and teaching students marketing strategy for almost as long, I’m constantly amazed how hard they find it to set strategic goals. Not wishes, not hopes, not dreams … but clearly articulated GOALS for their business. I find this especially disturbing considering the prominence of the word “goal” [...]

Filed Under: Marketing Analytics, Marketing Strategy Tagged With: goal setting, goals, marketing, marketing plan, Marketing Strategy, strategic plan

Marketing Planning the Key to Successful Marketing Strategy

February 2, 2011 by Angela Hausman, Ph. D. 13 Comments

We’ve all heard tales of businesses formed without a marketing plan or with one that fits on a cocktail napkin. Sure, you can do that, but your chances of success are slim and in today’s hyper-competitive environment you need every advantage you can get. Its like planning your vacation by simply getting in your car [...]

Filed Under: Marketing Strategy Tagged With: 5 forces model, consumers, culture, decision making, e-commerce, GDP, goals, hyper competition, marketing, marketing plan, Marketing Strategy, Porter, situation analysis, social media, strategic planning, SWOT

Listening in Social Media

December 29, 2010 by Angela Hausman, Ph. D. 9 Comments

My own experience listening in social media is mainly in an area commonly overlooked by firms who mostly use listening as a means of reputation management or pro-active complaint handling. My expertise in online listening is using online conversations as a means for understanding consumer behavior.

Filed Under: Facebook Business Marketing, Marketing Strategy, Social Marketing Tagged With: advertising, brand, competition, consumer behavior, customers, dissatisfaction, facebook, goals, hyperresearch, hypotheses, information, keywords, listening, listening post, market, marketing, Marketing Strategy, nvivo, objectives, online, privacy, satisfaction, social media, social space, SPSS, tools, video

“Ask a Marketing Expert” for September, 17

September 18, 2010 by Angela Hausman, Ph. D. 8 Comments

“Ask a Marketing Expert” addressed the marketing strategy of agile marketing, assessing social media, the Google Online Marketing Challenge, and other marketing issues.

Filed Under: Ask a Marketing Expert, Marketing Analytics, Marketing Strategy, Social Marketing Tagged With: agile marketing, assessing returns from social media, Bedrock Viral Marketing, blog, domain name, goals, Google Online Marketing Challenge, Google versus Apple, international competition, keyword strategy, market share, marketing, Marketing Strategy, miltours, page rank, Principles of Marketing, search engine, search engine value, social media, social media measurement, strategic internet marketing, test driven marketing, wordpress

Marketing Strategy: Marketing Analytics

August 22, 2010 by Angela Hausman, Ph. D. 14 Comments

There are lots of metrics out there and using the WRONG metrics can lead you to construct marketing strategies that make your goals more elusive rather than helping your reach your goals. Failure to plan for the long run or using strategies that maximize short run goals at the expense of long term goals.

Filed Under: Marketing Analytics, Marketing Strategy, Social Marketing Tagged With: analytics, ask a marketing expert, clickstream, clickstream data, conversion, Facebook sales, goals, interaction, long term, long term goals, marketing, Marketing Analytics, marketing strategies, Marketing Strategy, metrics, planning, return on investment, ROI, sales funnel, search engine optimization, SEO, SEO expert, short term, short term goals, social engagement, social media, Social network, social network marketing, social network marketing strategies, social network strategies, Steve Wiideman, strategic goals, strategies, twitter

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Here’s A Little About Me!

I'm an Associate Professor of Marketing at Howard University and the Associate Editor of the European Journal of Marketing for Social Media and Internet Marketing. I manage Hausman and Associates, a full-service marketing firm operating at the intersection of marketing and social media. We provide marketing strategy, branding, feasibility studies, market research, and a variety of other marketing programs to mid-sized and large businesses.

I hold a PhD in Marketing from USF. I live in Alexandria with my 3 kids, 2 dogs, and 3 cats.

If you enjoy my posts, you might also check out my articles in Social Media Mags and on Business2Community website Read More…

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4th and Goal: Setting, Monitoring, and Achieving Your Goals

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4th and Goal: Setting, Monitoring, and Achieving Your Goals

Marketing Planning the Key to Successful Marketing Strategy

Listening in Social Media

“Ask a Marketing Expert” for September, 17

Marketing Strategy: Marketing Analytics

FREE Marketing Tips from Hausman Marketing Letter

What others are saying about Hausman Marketing Letter

Find us on your favorite social network

Google Pages for Business – Check it Out !

Here’s A Little About Me!

Share with us on our Facebook Page

Categories:

Topics

Check us out on Google+

Top Posts & Pages

Copyright

Blogroll

Notice to readers