at the Intersection of Marketing and Social Media
On the surface, engagement in social media is relatively simplistic. Members of the social network “like” posts, comment on them, or share them. Or users create their own posts about brands or upload images containing branded products, which are posted to their own social profile or on that of the brand. Members can also choose [...]
NOW, settle down. We’re not talking about the oldest profession. We’re talking about how businesses can build real friendships through social media — friendships that look more like true friendships and build communities among their friends to support their business goals. Why businesses should make friends on Facebook? Businesses question the value of incorporating social [...]
I hold a PhD in Marketing from USF. I live in Alexandria with my 3 kids, 2 dogs, and 3 cats.
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