How has social media affected the holidays?
Here are some of the changes social media brought to my holidays this year. Feel free to add some of your own.
Now retailers have even more reason to make Facebook part of their Holiday Marketing Strategy — gift cards on your wall. It’s a fun, fast way to send real gifts to your friends even if your relationship is largely virtual or separated by miles.
I will be the first to admit I know nothing about politics, but I DO know marketing and elections are mainly about marketing, especially social media marketing — as Obama proved in his 2008 election fueled by social media engagement and fundraising.
Customer delight represents a tool that can generate sustainable competitive advantage, thus supporting your marketing strategy. And, while customer satisfaction may be simply the ante necessary to get into the game, customer delight can create customer loyalty that translates into long-term profitability.
"Your posts helps me a lot to catch up current online trend and see perspectives from the academics". -- Juyoung, Samsung Electronics
"You have a very impressive background and are an excellent writer. You are a true credit to the marketing profession in an era where education and experience seem to be taken for granted." -- Jeff Sheehan, CEO Sheehan Media
I'm an Associate Professor of Marketing at Howard University and the Associate Editor of the European Journal of Marketing for Social Media and Internet Marketing. I manage Hausman and Associates, a full-service marketing firm operating at the intersection of marketing and social media. We provide marketing strategy, branding, feasibility studies, market research, and a variety of other marketing programs to mid-sized and large businesses.
I hold a PhD in Marketing from USF. I live in Alexandria with my 3 kids, 2 dogs, and 3 cats.
If you enjoy my posts, you might also check out my articles in Social Media Mags and on Business2Community website Read More…
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