Happy New Year: Social Media Style

How has social media affected the holidays?

Here are some of the changes social media brought to my holidays this year. Feel free to add some of your own.

Facebook Marketing Strategy: Let Facebook Do Your Shopping

Now retailers have even more reason to make Facebook part of their Holiday Marketing Strategy — gift cards on your wall. It’s a fun, fast way to send real gifts to your friends even if your relationship is largely virtual or separated by miles.

Politics: Social Media Style

I will be the first to admit I know nothing about politics, but I DO know marketing and elections are mainly about marketing, especially social media marketing — as Obama proved in his 2008 election fueled by social media engagement and fundraising.

Generating Customer Delight as a Tool of Marketing Strategy

Customer delight represents a tool that can generate sustainable competitive advantage, thus supporting your marketing strategy. And, while customer satisfaction may be simply the ante necessary to get into the game, customer delight can create customer loyalty that translates into long-term profitability.

Hausman Marketing Letter is Stephen Fry proof thanks to caching by WP Super Cache

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