Yesterday I talked about the rise of mobile marketing — with 72 Million users in the US; a number increasing by 37% a year as more folks get smartphones and tablets. People use their smartphones for everything from searching for a restaurant and getting directions to playing music and games. Increasingly, folks use mobile apps […]
Today, Technorati reported the acquisition of 1 “social beer” platform by another amid speculation that the social media bubble is collapsing just like the dot.coms did in 2000. OK, so the acquisition of one platform dedicated to checking-in what beer you’re drinking where by another doesn’t imply the social media bubble is collapsing, but other […]
Last week I was traveling to meet clients and visit schools with my daughter. I like to take these opportunities to observe local businesses. I often see things done wrong, which is very frustrating — I sometimes feel like all the work I do training students both at the university and professionally through speaking and […]
My prior post covered the first half on How to Create A Marketing Plan. Today, I’m covering the second half of how to create a marketing plan. Specifically, we’ll be covering using findings from the situation analysis to develop a marketing strategy that helps you reach your objectives. The last part of this series will […]
However, crowdsourcing and geolocation can have a more meaningful impact, such as during the Haitian earthquake when most maps became obsolete overnight. Here aid workers crowdsourced locations of aid stations, medical stations, and to coordinate volunteers with those in need.
Wow ! This story sure created a lot of buzz when it hit the New York Times last week. A company’s SEO strategy revolved around poor customer service and bad product. Complaints voiced on Facebook, Twitter, and other social networking sites combined with complaints on complaint websites, like Rip Off Report, and other online negative comments got Mr. Borker’s company on the first page of a Google search for several product types he carries.