Yesterday saw some great conversation from a few newbies to our marketing exchange. One topic was on focus groups as a market research strategy and the other introduced us to a Communication Index and other tools for communication in social networks. I also shared a link from Harvard Business Review containing a podcast on leadership and innovation.
“Ask a Marketing Expert” for September 10
Filed Under: Ask a Marketing Expert, Innovation Marketing, Marketing Research, Marketing Strategy, Social Marketing Tagged With: benchmarking, bloggers, Brian Solis, conversation index. Harvard Business Review, conversation prism, employee empowerment, focus group, Innovation Marketing, leadership, managing people, market research, market research strategy, marketing, Marketing Research, Marketing Strategy, social media, social media landscape, social media strategy, SWOT
Help! My Brand is Killing Me (Brand Strategy and Market Research)
Your brand might be killing you — or at least your company’s bottom line. In order to maximize returns you need to 1) know how consumers view your brand and 2) build a marketing strategy to maximize your brand. Two tools for building an effective brand strategy are co-branding, which involves branding your product with another, complementary brand; and dual branding, which involves selling your brand to two different markets.
Filed Under: Marketing Research, Marketing Strategy, Social Marketing Tagged With: advertising, Bacardi, brand, Brand attitudes, brand strategy, co-brand, co-branding, Coke, consumer research, facebook, focus group, market research, marketing, Marketing Strategy, social network strategy, social networks, strong brands, virtual communities
How to Build Perceptual Maps
Perceptual maps are valuable tools of marketing strategy. This post identifies the 4 steps necessary to develop perceptual maps and use them to create better marketing strategy.
Filed Under: Customer Relationship Management, Innovation Marketing, Marketing Analytics, Marketing Research, Marketing Strategy Tagged With: advertising, attitudes, brand, brand strategy, communication strategy, competitive strategy, consumer behavior, consumer hot buttons, CRM, Customer Relationship Management, customers, focus group, hot buttons, marketing, Marketing Strategy, perceptual mapping, perceptual maps, product, product positioning, prospective customers, purchase behavior, survey
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