How to Create Social Media Marketing Success: DON’T DO THIS

social media marketing success

How do you create social media marketing success? I guess that depends on how you measure social media marketing success.  And, using the metrics from traditional media marketing isn’t the answer. Those of you who read my post regularly probably already know this from earlier posts, but keep reading because I’m adding some new stuff [...]

Happy New Year: Social Media Style

How has social media affected the holidays?

Here are some of the changes social media brought to my holidays this year. Feel free to add some of your own.

Facebook Business Marketing: Fan Page vs Profile vs Groups

Companies often opt for Facebook Fan pages to support their Marketing Strategies. In fact, Facebook’s terms of use say that businesses must have a Fan page rather than a profile, as Facebook profiles are restricted to individuals. But there are ways around Facebook’s restriction, such as having company executives host the Facebook profile.

Facebook Business Marketing

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Fan Page … Profile Page … Group ?????? Which is best for your Facebook marketing strategy?

Even though the question is simple — the answer is anything but simple. The best Facebook Business Marketing Strategy is muddled and depends on your marketing goals, your target market, and your industry.

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