The Internet Economy

Saul Klein

The Internet economy is bright — very bright according to Saul Klein of Index Ventures. But, are investors getting returns like Facebook and Google when they invest in tech? Or are they missing some of the secret sauce that makes these investments almost bullet-proof? Returns like Facebook and Google Look at recent investments by Facebook […]

Crafting the Perfect Viral Share

secret to viral sharing

Crafting the perfect viral share If sharing is caring, then we’re all head-over-heels in love with social media. It’s not just Facebook anymore, there are hundreds of social platforms besides, Twitter, Instagram, Google+ and LinkedIn where we’re meeting and greeting new friends all over the world. While these platforms create a great place for sharing […]

15 Ways to Be Nice in Social Media Posts

social media support your local business

Are you “nice” in your social media posts or are you spammy? Nice social media posts engage and build your audience, while spammy posts make you look stupid, ignorant, or just plan lazy. Spammy posts might also get you banned from social networks. Making nice in social media posts Take a look at the infographic […]

How to Use Consumer Psychology to Increase ROI

consumer psychology and ROI

Consumers are people first and understanding the consumer psychology of how consumers learn about your brand and buy it can explode your ROI.

How to Optimize Content with Social Analytics

social analytics

How to Optimize Content Marketing with Social Analytics Whether your goal as a marketer is to engage your community, drive leads to your online store, or increase brand notoriety, content marketing is paramount. For each goal, you’ll need to define specific content strategies and monitor specific social media Key Performance Indicators (KPIs). Content marketing and […]

Social Media Boon or Bust for Small Businesses?

social media boon

Just a few years ago, social media or digital marketing was heralded as the “Great Equalizer” — a tool that would give small businesses an equal footing with the giants (enterprise businesses). With the recent change in organic reach at Facebook, is that still true? Is social media a boon or bust for small business? […]

Creating Facebook Engagement

facebook like

Creating Facebook engagements is really challenging. When interviewed on MarketingProfs, here’s what Mari Smith, Facebook Guru, had to say about this challenge: Well, ‘See’ has absolutely plummeted. I’m like everyone else. I’m in the same boat. My organic reach, in late 2013 I had over 120,000 fans and my posts were reaching an average of […]

Free Lunch Over at Facebook

like us on facebook

Well, we all knew it was going to happen. The free lunch is over at Facebook. Some are angry.Some feel betrayed. But, really. Did you expect Facebook was going to give us free traffic forever? Try selling that deal to your ad rep from the newspaper or TV station. Facebook is a business, just like […]