There’s an art and science of social media analytics. In this post, I use data from a new client showing how both art and science are important in analyzing and formulating marketing strategy.
A Facebook account is like the digital equivalent of a social security number—if you don’t have one, you practically don’t exist. According to social media standards, a person’s experiences is nearly unreal if not documented and shared on Facebook. Similarly, a business’s products and services are discredited and under-marketed if absent from the biggest social […]