at the Intersection of Marketing and Social Media
Many folks don’t even consider a blog part of your social media strategy and there are lots of social media folks putting together social media strategies that don’t include a blog. But, that’s a mistake! A blog is a critically important elements of your social media strategy. Not only does it anchor the rest of [...]
Facebook Posts It’s really hard to ignore Facebook in your social media marketing strategy. With over 1 Billion users spending over 10 BILLION minutes per day on Facebook – a whopping 12 1/2 minute per users. But, do you know how to optimize your Facebook ROI by crafting a killer Facebook post? Well, here’s your [...]
It’s been a long time (in social media years) since I posted about cool social media tools and I thought it was about time to update since new social media tools emerge all the time. This list of my favorite social media tools contains a few from last time, along with some new ones. Most [...]
I ran across this infographic on running a successful Facebook contest yesterday and I thought I’d share it with all of you, along with my comments, of course. Facebook Contest Strategy: Before you start a Facebook contest, figure out what you hope to accomplish. Will your Facebook contest create more engagement? Will the Facebook contest encourage [...]
One of the big problem getting analytics, especially on image platforms like Pinterest and Instagram, is that existing social media analytics are text based, versus image based. With the rise of visual platforms, getting Pinterest analytics is increasingly important. Pinterest analytics Recall from a previous post, Pinterest drives more traffic to your site than other [...]
Social media is a fabulous market research tool! It allows you to step into everyone’s living room and hear the kinds of conversations they have around their dining room every night (well, assuming people still HAD conversations around their dining table). Social media as market research Businesses seem to always think about social media as [...]
We all KNOW content marketing is the key to building and sustaining a network that generates sales or leads for your organization. But, how effective IS your content marketing strategy? Ineffective Content Marketing Based on their study, Marketo finds most firms feel their content marketing could use a shot of espresso — to supercharge their [...]
You’ve probably heard a lot of buzz recently about the huge impact of video content on social media marketing success. Video content is SO successful, because visitors LOVE visual content. So, today, I’m going to share some secrets of how to create video content that rocks your social media marketing. OK, so I’m NOT an [...]
At the beginning of the year, it seems appropriate to look back at 2012 and how these milestones impact your social media marketing strategy. Major social media events in 2012 If you take a look at the infographic below (courtesy of the SEO Company), you’ll see major social media events in 2012. I’ll highlight just [...]
Market research is often undervalued in companies and is often one of the first things eliminated when times are tough. But, that’s the wrong attitude. Market research is crucial for uncovering marketing opportunities. Consider the humble minivan — only the MOST successful new car concept in many years. This car concept generate billions of dollars [...]
I hold a PhD in Marketing from USF. I live in Alexandria with my 3 kids, 2 dogs, and 3 cats.
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