at the Intersection of Marketing and Social Media
Continuing our series on “Back to Marketing Basics” today we’ll discuss sustainable competitive advantage. First. let’s define competitive advantage. According to Wikipedia: Competitive advantage occurs when an organization acquires or develops an attribute or combination of attributes that allows it to outperform its competitors. These attributes can include access to natural resources, such as high [...]
Wow, very diverse conversations on Ask a Marketing Expert on Friday. Some questions never got an answer, due to the many questions asked. If you haven’t been, please participate in Ask a Marketing Expert to help those out there trying to learn more and improve their businesses. Here’s the archive of the entire conversation. Social [...]
Think of marketing strategy as your roadmap — would you plan your vacation without taking a map or GPS? Would you build a home without building plans? Who knows what would happen. Its the same way in planning your marketing strategy.
I hold a PhD in Marketing from USF. I live in Alexandria with my 3 kids, 2 dogs, and 3 cats.
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