Continuing our series on “Back to Marketing Basics” today we’ll discuss sustainable competitive advantage. First. let’s define competitive advantage. According to Wikipedia: Competitive advantage occurs when an organization acquires or develops an attribute or combination of attributes that allows it to outperform its competitors. These attributes can include access to natural resources, such as high [...]
Think of marketing strategy as your roadmap — would you plan your vacation without taking a map or GPS? Would you build a home without building plans? Who knows what would happen. Its the same way in planning your marketing strategy.