at the Intersection of Marketing and Social Media
Turning a profit using social media, for some, is as elusive as a white rhino. But, it doesn’t have to be. Think of social networks as a big party and try to fit in — not be the life of the party. My Infographic, courtesy of my partner, Ideas and Pixels, shows great tools for [...]
In social media, we’ve always said the first rule is that you have to be present. Your customers are online and, if you fail them, their more likely to complain on Facebook or Twitter than to pick up the phone or register their complain on your website. That’s why we say you must be present [...]
Are you really kicking your social media marketing? For too many folks the answer is: I don’t know And, that’s a problem. Without good social media analytics and someone who knows how to interpret them, you just keep doing stuff and HOPE you’re getting some results. What specific social media strategies are working? Which social [...]
Social media is changing — and analytics are leading this transformation. Yet, surprisingly, when I pitch my business to prospective clients, I’m shocked to find competitors never mentioned metrics or analytics when discussing their services. Or, they assess metrics that don’t lead to success of your social media marketing strategies — like #Fans/ Followers, Page [...]
Here’s a cool new infographic I found on the ROI of Social Media. Now, don’t go rolling your eyes at me — here she goes with ANOTHER infographic. I know I post them a lot, but that’s because they work. Infographics convey a lot of really complicated information in a very concise way. So, ready [...]
Engagement is the name of the game on Facebook. Not only does engagement build a community of fans who share your message, and defend your brand, engagement determines which messages even APPEAR on the walls of your fans. Facebook uses an algorithm resulting in sharing your message with only 16% of fans. But, that percentage [...]
Yesterday, I posted my overview from the Facebook Marketing Conference session on Insights for Facebook. Facebook pointed out that only about 16% of our friends, subscribers, and Fans will see each post. That makes it hard for businesses using Facebook hoping to amplify their online message and grow their business. But, there is a solution [...]
Now that Google opened the floodgates on Google+, newbies are looking around asking themselves, “So, what’s the big deal about Google+? There’s not much going on here.” Well first, grab a copy of Chris Brogan’s book on using Google+ or check out numerous discussions, including my take on getting the most out of Google+. If [...]
Last post we talked about how to integrate social media with traditional media, which is critically important for supporting your brand and maximizing your ROI, but it’s also REALLY hard. Today, we have social media expert, Michael Stelzner, from Social Media Examiner talking to my social media marketing class at Howard University School of Business [...]
Engagement in Social Media View more presentations from Angela Hausman. Yesterday, I presented on engagement in social media to a standing room only audience at the 2011 American Marketing Association conference in San Francisco. The presentation was part of a special session on Social Media Marketing I put together. Other presentations included one by Connie [...]
I hold a PhD in Marketing from USF. I live in Alexandria with my 3 kids, 2 dogs, and 3 cats.
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