Innovation and Entrepreneurship Need Effective Marketing, Not Just Money

Secretary Locke discussed innovation and entrepreneurship

Although finance and investing seem to be the darlings of federal efforts to spur innovation and entrepreneurship in the US, marketing deserves a seat at the table.

I Promise: A Marketing Strategy Tool

Girl Scout Promise

As little kids, we learn about promises.  As a kid I learned the Brownie Promise: On my honor, I will try: To serve God and my country, To help people at all times, And to live by the Girl Scout Law. But, almost as soon as we learned about promises, we learned to cross our [...]

Is Innovation the Key to Recovery?

Although not directly responsible for the financial meltdown, lack of innovation appears to have at least compounded an otherwise difficult situation and, according to some, to be a significant symptom of a more generalized problem resulting in this crisis.

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