
Although finance and investing seem to be the darlings of federal efforts to spur innovation and entrepreneurship in the US, marketing deserves a seat at the table.
at the Intersection of Marketing and Social Media

Although finance and investing seem to be the darlings of federal efforts to spur innovation and entrepreneurship in the US, marketing deserves a seat at the table.

As little kids, we learn about promises. As a kid I learned the Brownie Promise: On my honor, I will try: To serve God and my country, To help people at all times, And to live by the Girl Scout Law. But, almost as soon as we learned about promises, we learned to cross our [...]
Although not directly responsible for the financial meltdown, lack of innovation appears to have at least compounded an otherwise difficult situation and, according to some, to be a significant symptom of a more generalized problem resulting in this crisis.
"Your posts helps me a lot to catch up current online trend and see perspectives from the academics". -- Juyoung, Samsung Electronics
"You have a very impressive background and are an excellent writer. You are a true credit to the marketing profession in an era where education and experience seem to be taken for granted." -- Jeff Sheehan, CEO Sheehan Media
I'm an Associate Professor of Marketing at Howard University and the Associate Editor of the European Journal of Marketing for Social Media and Internet Marketing. I manage Hausman and Associates, a full-service marketing firm operating at the intersection of marketing and social media. We provide marketing strategy, branding, feasibility studies, market research, and a variety of other marketing programs to mid-sized and large businesses.
I hold a PhD in Marketing from USF. I live in Alexandria with my 3 kids, 2 dogs, and 3 cats.
If you enjoy my posts, you might also check out my articles in Social Media Mags and on Business2Community website Read More…

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