Marketing Strategy: Are the 4P’s of Marketing Obsolete?

the new marketing mix

Since the dawn of marketing time, the 4 P’s  formed the nexus of the marketing strategy we teach students and if you ever took marketing you’ll recall these elements are: product, price, promotion, and place (OK, distribution, but we needed another P).  Of course, marketing is only about 75 years old (born of Economics and [...]

SEO Steve Wiideman Guests on Ask a Marketing Expert

Ask a Marketing Expert

While we’re waiting for Steve to show up, I’d like to ask the group a question. Of all the tactics you’ve tried in your business, what do you think has been the most successful and why? Richard Miles I don’t know if you’d call it a “tactic” but the most successful thing is dogged, unrelenting [...]

Farmville Can Support my Marketing Strategy?

Are customers and prospects obsessed with Farmville, or Bejeweled, or Mafia Wars, or other Facebook game? Then, you can use their obsession to support your online marketing strategy. How? Offer Facebook credits when people perform desired behaviors on your e-commerce website.

Hausman Marketing Letter is Stephen Fry proof thanks to caching by WP Super Cache

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