Since the dawn of marketing time, the 4 P’s formed the nexus of the marketing strategy we teach students and if you ever took marketing you’ll recall these elements are: product, price, promotion, and place (OK, distribution, but we needed another P). Of course, marketing is only about 75 years old (born of Economics and [...]
Are customers and prospects obsessed with Farmville, or Bejeweled, or Mafia Wars, or other Facebook game? Then, you can use their obsession to support your online marketing strategy. How? Offer Facebook credits when people perform desired behaviors on your e-commerce website.