Marketing Strategy: Are the 4P’s of Marketing Obsolete?

the new marketing mix

Since the dawn of marketing time, the 4 P’s  formed the nexus of the marketing strategy we teach students and if you ever took marketing you’ll recall these elements are: product, price, promotion, and place (OK, distribution, but we needed another P).  Of course, marketing is only about 75 years old (born of Economics and [...]

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