at the Intersection of Marketing and Social Media
Recent studies further question the effectiveness of traditional advertising for reaching organizational goals. If this the death knell for traditional advertising? Models and Celebrities Not Performing Maybe we all suspected this, and the Dove “Campaign for Real Beauty” underscored our discontent, but skinny models DON’T sell product. Researchers at Warwick Business School found evidence dispelling [...]
Yesterday, I posted my overview from the Facebook Marketing Conference session on Insights for Facebook. Facebook pointed out that only about 16% of our friends, subscribers, and Fans will see each post. That makes it hard for businesses using Facebook hoping to amplify their online message and grow their business. But, there is a solution [...]
Building a successful marketing strategy is hard because it combines quantitative knowledge and skills with experience and intuition — a blend of art and science. Developing your marketing strategy based on what your competitors are doing means you’re competing in the red ocean (full of blood from the dead bodies of those who didn’t survive [...]
Social media marketing success requires a combination of elements working together — both bringing traffic to your website and converting that traffic. Today, we’re going to talk about matching your offer to your target market as a means for creating social media marketing success. Last post we talked about target marketing, which is one of [...]
I hold a PhD in Marketing from USF. I live in Alexandria with my 3 kids, 2 dogs, and 3 cats.
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