Well, if you were one of the millions of people braving freezing temperatures early Friday morning in hopes of scoring that perfect Christmas gift, the impact of social networks on this year’s holiday shopping comes as no surprise. First, Facebook hosted not one, but several Fan pages advertising advance posts of the coveted Black Friday ads — of course these Facebook fan pages were more hype than actual information. Foursquare and Facebook Places had a more immediate impact on buyer behavior by rewarding customers for their check-ins.
Hidden Dangers: Santa’s Using Facebook for His Holiday Shopping
Filed Under: Facebook Business Marketing, Marketing Strategy, Social Marketing, Uncategorized Tagged With: big box retailers, Black Friday, digital wallet, doorbusters, dot.com, facebook, Facebook Business Marketing, Facebook Fan Pages, Facebook likes, Facebook Places, Facebook promotions, Foursquare, Marketing Strategy, privacy, social media, social networks
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